SYPHA - Publications

SYPHA

nonlinear video | tapeless audio | the Internet | publications | consultancy

Founded in 1988 by Yasmin Hashmi and Stella Plumbridge, SYPHA specialises in the use of digital random access technologies for all aspects of audio and picture recording, editing and delivery.
Its formation arose as a result of the increasing technological change occurring within the broadcast, video and audio industries, and the consequent need for those who can understand, explain and apply the technology.

Publications

Consultancy Services

Contact Information


SYPHA Publications

SYPHA publishes three annual print titles and an occasional email newsletter. Each provides a unique in-depth analysis of a particular technology not found in any other broadcast, video or audio trade publication.

SYPHA - Internet for Broadcasters The Internet for Broadcasters - a guide to technologies, case studies and resources.
(ISBN 0-9517826-7-3 210x297mm 92pp September 1996)
This is the only title about the Internet specifically for broadcast, video and audio professionals. It aims to give a clearer understanding of what is currently possible and what is likely to happen, and includes technology and management articles, case studies and a directory of Internet resources. The technology and management articles have been written by industry pioneers and experts, and cover not only the future impact of the Internet on broadcasting, but also current practical concerns and considerations. The case studies give an invaluable insight into the experiences of traditional TV and radio stations which are using the Internet, as well as examples of the new breed of Webcasters. The Internet Resources Directory is provided to help with the maze of services and products available on the Internet. It lists Web sites and email addresses for equipment suppliers, service providers, information sources, publications and organisations, as well as newsgroups and search facilities, all of interest to broadcast, video and audio professionals. US$29.95/GB£19.95.

SYPHA - Nonlinear Video Buyers Guide The Nonlinear Video Buyers Guide - a guide to nonlinear editors, hybrid editors, news editors, disk recorders and video servers.
(ISBN 0-9517826-5-7 210x297mm 108pp September 1995)
The 2nd edition gives details on over 250 products. It covers online and offline systems, including turnkey and hybrid (mixed media) systems, cards and software packages and random access disk recorders and servers. The information provided includes target markets, hardware and software specifications, operational features, EDL/data file management, networking and media file import/export, training and customer support, future development plans, typical configurations, costs and suppliers details for USA, Europe and the Far East. For convenience, The Guide is divided into three main sections - general purpose editors, news editing systems and random access storage devices. Useful advice on assessing storage requirements is also provided. US$34.95/GB£22.50.

SYPHA - Tapeless Audio Directory The Tapeless Audio Directory - a buyers guide to digital audio workstations, multitrack and cart replacement units, and radio automation systems.
(ISBN 0-9517826-6-5 210x297mm 112pp April 1996)
The 5th edition provides details on more than 300 products. It covers the whole range of professional tapeless audio systems, from card and software packages to comprehensive turnkey systems. Applications include post production, multitrack/mixer replacement, editing, CD mastering, multimedia, cart replacement, live assist, full broadcast automation, and news distribution systems. The information provided includes target markets, hardware and software specifications, operational features, networking and file transfer, archiving and backup, future development plans, training and customer support, typical configurations, costs and suppliers details for USA, Europe and the Far East. In addition, a comprehensive explanation of the terminology is provided, with useful tips for potential purchasers. US$24.95/GB£14.95.

Nonlinear Online - a newsletter on random access and Internet audio and video related topics.
This occasional newsletter is available free of charge and is sent by email. The content includes convention reports, new products and features, jargon and technology explanations, tips for purchasers and operators, and anything else we think might be useful! To register as a subscriber send us an email message including your name, job title and company.

Ordering Publications
Printed publications can be ordered directly from SYPHA, from any good book seller by using the ISBN, or from the suppliers listed below.
When ordering from SYPHA, please add US$5.00/GB£2.50 for shipping and handling. Payment must accompany your order, and can be by US dollar cheque drawn on a US bank, Sterling cheque drawn on a UK bank, or Eurocheque. Direct bank transfer is also available for an additional charge.

Publication Suppliers
The following suppliers accept major credit cards:
USA NAB Services Tel +1 202 429 5373
Fax +1 202 775 3515
USA Mix Bookshelf Tel +1 908 417 9575
Fax +1 908 225 1562
UK SOS Bookshop Tel +44 1954 789888
Fax +44 1954 789895
UK AES UK Tel +44 1628 663725
Fax +44 1628 667002
BELGIUM ACME/APPA Tel +32 2 675 0767
Fax +32 2 673 2923
FRANCE AES France Tel +33 1 48 81 46 32
Fax +33 1 47 06 06 48
SWEDEN Hedengrens Tel +46 8 611 5132
Fax +46 8 611 5138
AUSTRALIA Wharfdale AV Tel +61 9 470 1533
SINGAPORE East-West Comms Tel +65 226 5165
Fax +65 226 3235
JAPAN EMS Tel +81 3 3327 2688
Fax +81 3 3327 3010
INDIA Studio Systems Tel +91 22 646 4560
Fax +91 22 648 7923

Research Reports
Other occasional SYPHA publications resulting from original research include:


SYPHA Consultancy Services

SYPHA is an independent consultancy specialising in digital random access recording, editing and delivery systems.
Applying new technology can lead to expensive and unnecessary mistakes often as a result of poor information. However, there are few sources of unbiased advice. There are even fewer who appreciate that technological change has wider business implications than just the decision to purchase equipment, including the education of customers and training of employees.
The founder members of SYPHA, Yasmin Hashmi and Stella Plumbridge, are highly qualified electronics engineers. Their experience of consultancy includes projects involving industry, government and education. Within the production environment, SYPHA has experience in the design, servicing, selling and creative operation of a range of equipment. This provides the unique ability to empathise with manufacturers and users alike, which is often essential in establishing the optimum solution for clients.
Our consultancy services are tailored to meet client needs, and we have established an international network of technical and marketing specialists. The following brief descriptions should provide a guide to our services, but if you have a particular requirement or project in mind, we will be happy to provide you with a quote.

System Assessment
This ranges from recommending the most suitable tapeless or nonlinear system for a facility from a simple telephone or written questionnaire, to assessing the complete equipment requirements and the way in which digital technology may be integrated. If required we can manage the whole project from purchasing and shipping equipment, through to installation. We can accompany you to demonstrations of systems, assist with obtaining the correct specification and price, and provide advice on how to promote the facility.

Market Research
Market research can help discover how your business is perceived by potential clients, and how you are meeting the expectations of your existing customers. For new products we can assist in defining the design specification, particularly of the user interface and operational features. For existing products, we can research how market performance can be improved. For facilities these activities include identification of new markets and customers for the services being offered, and evaluation of customer requirements in terms of service, quality and price. Research methods include face-to-face, telephone, postal and email techniques.

Technical Writing
Most of our work requires the use of simple, concise language to explain technology to people who want to use it creatively. Good quality manuals and other instructional materials are an increasing factor in purchasing decisions. We are experienced in producing clear and well-presented operational manuals, promotional literature and training material for a range of equipment, services and subjects - and can even manage your printing requirements.
Currently we are European Contributors to TV Technology International and have also provided editorial services to Image Technology and Radio World International. Other publications and magazines which have published our work include Asia Image, Audio Engineering Handbook, Audio Media, Audio Visual, Broadcast Engineering, BE Radio, European Audio Review, International Broadcasting, Line-Up, One to One, Pro Sound News Europe, Recording Musician, Sound On Sound, Studio Sound, Studio Systems, Television Broadcast, TVB Europe, Video Age.

Training
This consists of lectures and workshops aimed at familiarising participants with the principles of digital technology, nonlinear systems and the current state of the market. We can carry out training needs analysis and develop specific training material as required.
Currently, Yasmin Hashmi is a visiting lecturer at Media Production Services. We have provided training services to equipment manufacturers and facilities, as well as organisations including the Association of Motion Picture Sound, Pro Audiocom, Audio Engineering Society (UK, Dutch and French sections), British Kinematic Sound & Television Society, RBS The Producers Workshop, Royal Television Society and The TV Show.

Clients and Sponsors
Excluding those already mentioned, clients and sponsors for our consultancy services include Akai (UK), AMS-Neve, Avid Technology, BASYS, Broadcast Electronics, Computer Concepts, Digidesign, Digigram UK, Digital Audio Research, Future Equipment Design, Fidelipac, Fostex (UK), Harris Allied, Imp Electronics, Korg (UK), Lightworks, MM Technology, National Sound Archive, Publison, Quantel, Radio Computing Services, Sony Broadcast & Professional Europe, Soundfirm/Electronic Digital Innovations, SoundScape Digital Technology, Studer Digitec, Studer International, Studio Audio & Video, as well as numerous broadcast, video and audio facilities.


SYPHA Contact Information

Email:
100256.377@compuserve.com
Telephone: +44 181 761 1042 Fax: +44 181 244 8758
Mailing address: 216A Gipsy Road, London SE27 9RB, UK

Copyright © SYPHA 1996.

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