| Storyboards, Shooting Boards, Concept Boards, Product Branding, Typographic Design, Movie Posters, Style Guides and Print Ads. |
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CALO RIOS
360 Sixth Avenue, Brooklyn NY 11215 646-884-2961
calo@marchingatsusa.com
Skype: designzen
Art Direction / Graphic Design
Over 20 years of corporate and product branding experience.
1996-Present
Principal – Marching Ants - New York, NY
Design consultancy serving the corporate and product branding needs of companies in entertainment,
consumer electronics and packaged goods. Past and presnt clients include Disney Interactive, Warner Bros., Sesame Street Workshop, San Rio, Universal Vivendi, SchoolNet, Take Two and 2KPlay.
Licenses include Disney’s Mulan, Doug, Goofy, Winnie The Pooh and Tigger. Warner Bros’ Tiny Toons
and Tom & Jerry. Sesame Street’s Elmo and Dragon Tales. San Rio’s Hello Kitty. Universal Vivendi’s ET. 2KPLay’s Carnival Games and Nickelodeon’s Dore the Explorer, Diego and Nihao Kai-lan.
2005-2007
Art Director – Joytech North America, New York, NY
World-wide brand stewardship for third-party videogame accessories manufacturer.
Design and supervise production of all packaging, advertising, promos, and marketing support.
Collaborate with sister-company 2K Play on packaging for Deal or No Deal PC, Carnival Games Wii,
Dora Saves the Mermaids DS and Diego Safari Rescue Wii and other titles.
1994-1996
Director of Creative Services – GT Interactive Software - New York, NY
Provided creative direction to in-house designers and external studios. Negotiated art and
photography purchases. Supervised all photoshoots, video productions and press checks.
AAA titles include the Doom franchise, Quake, id Anthology, Mortal Kombat 3, Duke Nukem3D
1991-1994
Art Director – Howard Temner Design, New York, NY
Art direction, branding and packaging for toy companies such as Toy Biz, Tyco, Toy Max.
Create product logos, key art, line look and extentions, vector dielines, 3D comps and prep for printing.
1986-1990
Senior Art Director – Young & Rubicam - San Juan, PR
Art Direction for Print, TV and Direct Marketing.
Accounts include Acura, American Airlines, American Home Foods, Casera, Colgate-Palmolive, Frito Lays,
General Foods, KFC, Johnson & Johnson, Whitehall Labs.
1991-1994
School of Visual Arts BFA Media Arts / Graphic Design
Illustrator CS4, Photoshop CS4, Quark Xpress 8, InDesign CS4, Acrobat 9 and MS Office 2004.
Fluent in Spanish and English.
Christina Recchio Carter Lee Tony Costa Jean Lizotte
646.723.4216 917.583.9268 646.536.2902 978.256.8121
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