Robin Patterson

1158 Hunt Club Road, Hespeler, ON, N3E 1A1   Telephone: 416-526-0924  Email: rlpatterson@rogers.com

Dynamic, influential, and results-oriented professional with accomplished interpersonal, communication and rapport-building skills seeks a position that will utilize progressively responsible business development experience.  Confident, persuasive and diplomatic communicator has the demonstrated ability to cultivate and sustain positive relations with internal and external stakeholders.  An analytical and accountable executive is committed to the successful achievement of defined organizational goals.

Core Strengths

                                                     Professional Experience

RODIN COMMUNICATIONS – Toronto, Cambridge, Kitchener, London - 1990-2005

Vice President – Toronto, 1999-2005

Reported to the Board of Directors; leveraged comprehensive knowledge of the organization and its stakeholders to identify, develop, and promote product branding.  Managed corporate communications; disseminated information to all corporate publics.  Directed Employee Relations, planned, and executed corporate events.  Key achievements included:

• facilitated the creation of a corporate brand; led executives through a collaborative enabling process that defined a value proposition and increased the company’s capitalization value
• created a capital fund raising presentation; coached and traveled with the executive team on a presentation road show that successfully raised $17 million in IPO capital

·      researched, identified and participated in establishing two strategic manufacturing alliances; the partnerships enabled the company to secure a landmark $20 million provincial contract

• deployed an intranet network and company portal that effectively controlled the content and dissemination of information to targeted corporate publics
• recommended and retained an Investor Relations agency that addressed IPO corporate governance    
• negotiated a comprehensive compensation and benefits package that achieved aggressive recruitment and

      retention goals; introduced employee stock purchase and performance incentive/recognition program

• coordinated, co-authored, edited and distributed the corporate IPO prospectus

• fulfilled executive team recruiting deadlines; directed human resources administration             

Robin Patterson

Public Relations Manager - Cambridge - 1994-1999                                                                                                                                                                                       

Promoted to manage marketing initiatives, to plan and execute special events and to cultivate employee and key stakeholder relations.  Selected performance highlights include:

·         developed, conducted and analyzed a comprehensive, customer survey that evaluated corporate performance and identified strategic planning initiatives

·         launched a travel incentive program that increased sales and profitability; planned, promoted and co-hosted the President’s Achievement Club from 1995-2000

·         introduced a comprehensive Extended Warranty program that increased sales and customer retention rates

·         created an Employee Relations manual defining corporate policy; managed recruiting and employee relations

·         negotiated and secured coop advertising budgets and sponsorships with strategic partners that increased market presence and supported community awareness initiatives

·         managed the creation and staffing of a 24/7 NOC; oversaw the simultaneous relocation and renovation of head office; organized public open houses for each site; both projects were brought in on time and within budget

·         produced collateral materials that supported targeted sales/marketing goals and recruitment campaigns

·         designed the corporate logo and collaborated on a corporate mission statement

Account Executive – Cambridge - 1991-1993

·         recognized for consistently exceeding established sales quotas

·         developed a customer needs analysis process that generated increased sales from existing customer base

·         recruited and trained sales personnel; established sales and customer service procedures

·         created a customer service survey, conducted onsite reviews and summarized quarterly results

ITT CANADA - Guelph                                                                                                                        

Marketing Events Coordinator - 1988-1990                                                                                                                     

·         coordinated trade shows, product launches and national sales conferences; organized incentive programs

·         administered marketing and advertising budgets; coordinated design and development of collateral materials

NCR RESEARCH AND DEVELOPMENT CANADA - Waterloo                                                     

Human Resources Officer - 1986                                                                                                                                                                                                                                                                                                                                                                                     

·         recruited engineering, professional, administrative and co-op personnel

·         editor of “Items and Images”, the corporate newsletter; organized special corporate events

MOORE BUSINESS FORMS, Canadian Head Office - Toronto                                                     

Public Relations Specialist - 1982-1985

• managed professional head office recruitment, corporate communications and public relations initiatives

·         launched and edited “raconteur”, the first MBF national newsletter; planned and managed corporate events

·         administered and presented the national employee recognition program

Education                                     Volunteer  Experience                Memberships

University of Guelph,                               Toronto International Film Festival             Canadian Public Affairs Association

Bachelor of Arts                                        Press & Publicity