MICHELLE ANN PATTERSON, MBA
111 Mulberry St, #4N
Newark, NJ 07102
(862) 902-7723 (H)
(917) 539-4395 (C)
mpatte6740@aol.com  

MARKETING AND NEW BUSINESS DEVELOPMENT
Strategic Alliance | Market Development | Strategy | Product Management

PROFESSIONAL PROFILE
* Results-producing executive with 18 years of offering successful leadership in planning and leading business strategies in support of goals and objectives. 
* Known for delivering record-breaking revenue and profit gains within highly competitive business and consumer verticals.
* Exceptional communicator with strong negotiation, problem resolution and client needs assessment aptitude.
* Equally effective at identifying opportunities, developing focus, and providing tactical business solutions.

AREAS OF EXPERTISE

Solution Selling to C-level Executives | Strategic & Tactical Planning | New Business Development | Public Relations | Marketing & Digital Strategy | Product/Program Development | Growth Strategies | Web Development & Management | Budget Preparation/Administration | Successful Product Launches | Developing Relationships with Key Customers | Team Leadership & Building | Staff Development & Motivation | P&L Management | New Business Launches | Market Research Analysis

PROFESSIONAL EXPERIENCE
Executive Director of Marketing, KAPLAN PUBLISHING--New York, NY     2007-2009
Brought in to create performance-driven culture that ensured accountability and personal responsibility, led, developed, coached, and motivated 5 member team – in product management, public relations, website, development, and package design – to accomplish key corporate business objectives.
Notable Accomplishments:
* Motivated, led and directed cross-functional support teams in fulfillment of customer requirements and achievement of sales objectives. Increased annual sales by 12%.
* Managed the entire sales cycle, with success in single-handedly targeting, soliciting and growing accounts—including business valued at $1.5 million new revenues in 2008.
* Built and cultivated strong marketing relationship across internal sister company channel sales/marketing teams and national partner C-level management.
* Performed initial marketing research and competitive analysis using Nielsen Bookscan data, defined target consumer profile, organized new product-line development, and collaborated on marketing strategy.
* Managed market-positioning efforts and led brand-development initiatives that differentiated company’s products and services; ensured compelling value propositions and created detailed go-to-market plans that delivered value to market and provided new business opportunities; raised consumer sell-through of key branded products by 20%.
* Maximized digital marketing and social media for successful launch of new publishing categories for legal, medical, and allied health.  Resulted in an increase of 5% in sales for 3Q FY 2008.
* Leveraged end-user experiences and best practices for joint marketing, media/analyst relations, and corporate brand advertising opportunities; resulted in an increase of sales of 6% for FY 2008.
* Managed the marketing budget strategically to maximize results; resulted in a savings of 12% for FY 2007.

Director of Marketing, GLOBE PEQUOT PRESS – Guilford, CT      2005 – 2007
Functioned as a change agent leading the strategic and tactical marketing efforts, including defining, building, positioning, identity messaging, and communications strategy. Lead and managed direct forward-thinking marketing team of 15 that included Publicity, Marketing, Website and Creative Services.
Notable Accomplishments:
* Negotiated strategic partnerships and sponsorships with leading magazines, consumer product companies and retailers. Drove up target-market product sales by 27% through designing and launching a new marketing program.
* Increased new-product revenue from zero to $50,000 within one month by spearheading creation and implementation of highly effective marketing business facing campaign.
* Developed and executed brand strategies for multiple imprints in business and consumer facing marketing utilizing integrated online and offline campaigns.
* Implemented strong PR program to create and maintain high profile and leadership position. Managed outside PR firm.
* Successfully developed and executed creative positioning, sales and collateral materials, ad campaigns and media plans for new catalog season; achieving a 30% increase of sales within 6 months.

Marketing Manager, JOHN WILEY & SONS, INC – Hoboken, NJ       2000 – 2005 
Developed and executed successful business and consumer facing marketing strategies (tradeshows, direct mail, online marketing, advertising, publicity, subsidiary rights, event planning, and brochures) which led to an increase in sales.
Notable Accomplishments:
* Managed strategic partnerships with Black Enterprise Magazine, CNBC, Forbes Magazine, AdWeek Magazine, BrandWeek Magazine, and National Association of Realtors.  These alliances contributed to 64% of the total revenue for the product line.
* Exceeded business goal of 10% market share for real estate category, propelling overall market share beyond 35% in FY 2005.
* Led internal teams on web content and promotional messages, research demographic targets and project timelines.
* Authored and managed creation of all new product collaterals including those for direct and indirect channels.

EARLY CAREER DEVELOPMENT
Associate Publisher, Random House, Inc – New York, NY       
Product Marketing Manager, Hungry Minds, Inc-- New York, NY      
Sales Representative, Pearson Education – Upper Saddle River, NJ     
Business Manager -The Torch, Roosevelt University – Chicago, IL      

EDUCATION
MBA--Marketing, Roosevelt University, Chicago, IL
BA--Business Administration and Fashion Merchandising, American Intercontinental University, Los Angeles, CA

ACADEMIC AFFILIATION
Adjunct Instructor, New York University, School for Continuing Professional Studies

PROFESSIONAL AFFILIATION
American Marketing Association--Member
Women in Communication--Member