Mike Twamley
495 Madison Ave., Oshawa, Ontario Tel: 905-809-8532 Email: mtwamley@sympatico.ca
Profile
A focused, self-motivated and creative Senior Producer with over 20 years experience in video production. Strengths include conceptualizing, producing, directing, writing, editing, graphic design and 2D animation of commercials, program promotions, contests and informational interstitials. Motto: “No edit is ever finished. It only stops because time or money has run out.” Consistently exceeded client’s and management’s expectations. Possesses the ability to anticipate client’s needs and expectations while maintaining a calm and attentive attitude with all parties involved including sales representatives, creative editors, graphic artists, post audio engineers, writers and directors.
Key Strengths
Customer Service
Consistently deliver exceptional results while maintaining very low expenses
Creating production budgets
Relationship management/mentoring
Specific Accomplishments
Executive Producer of the “Look Fab” makeover commercial interstitials, working with a very challenging client and more than twenty crew members during a weeklong production shoot where 18 crew members and talent were inflicted with a 24 hour flu. Successfully delivered the final copy of “Look Fab” within budget while maintaining relationships with all levels of management.
Created the “Deal or No Deal Canada” contest that resulted in the most TEXT entries for a Canadian contest (750,000 entries during its 5 week run). These results were achieved with a production budget of less than $5,000.
Managed sales production that resulted in gross revenue of over $21M over a five-year period and maintained overhead cost of under half a million dollars for each fiscal year.
Super Bowl contest for McCain Pizza resulted in McCain signing contract for $4M for next 4 years.
Co-pioneered “Dotspots” which were 5 second commercials that focussed on internet sites and allowed client’s to be able to afford advertising in Prime Time programming. Extensive revenues over a five-year period were achieved with minimal production costs.
Acted as the Executive Producer of the “Kleenex let It Out Lounge” for Kimberly Clark that won the 2008 Media Innovation Television GOLD Award.
Part of the team that produced promotional material for the Canadian version of “So You Think You’re Smarter than a Fifth Grader” that won a 2008 MIA bronze award.
Professional Experience
marketing ventures - canwest 1983 - 2008
Senior Sales Producer 1999 - 2008
! Managed production department that grew in gross sales from $4M to $21M over an eight-year period, including three producers.
! Oversaw budgets and production schedules for national and local sales initiatives.
! Acted as Creative Director and Production Director and managed two Sales Producers.
! Facilitated all creative productions for Media Sales within the Promotion’s Department and managed occasional projects for Marketing Ventures, Global and CH News.
! Produced, directed, wrote, edited and created graphics & 2D animation for projects that created the role of “Predator Producer”.
! Independently managed all production and departmental budgets covering computer hardware and software requirements.
! Maintained production schedules that generally involved at least five productions in different stages of production, at the same time.
! Acted as Producer, Writer, Director, Editor and Graphic Designer for multiple projects.
Post Production Editor 1987 - 1998
! Edited program promotions for Global and over 50 half hour shows entitled the “Taste of Life” that was aired on Global and The Food Network.
! Regularly edited Global News special features and re-formatted Global programming to fit Canadian television time constraints.
Happy Clients
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Maple Leaf Foods
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Dempsters & Schneiders
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McCain Foods
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Nintendo
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NFL Canada
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Wrigley Canada
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Warner Brothers
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Hitachi
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General Motors
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Wendy’s Restaurants
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Pepsi Frito Lay
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Polson Pier
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Kingston Tourism
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Carlson Wagonlit Travel
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Nissan
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Blockbuster
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Kimberly Clark
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RUI Resort Hotels
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Rogers
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City of Oshawa
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Ontario Place Concerts
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IBM
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Computer Skills
Highly proficient with Microsoft Word, Outlook, Excel
Adobe Photoshop, Illustrator, Encore and AfterEffects
Avid Media Composer
Awards
2003 CAB Award – Maple Leaf Foods – Fall Campaign
2004 CAB Award – Maple Leaf Foods – Fall campaign
2005 CAB Award – Maple Leaf Foods – Fall campaign
2007 Media Innovation Awards – Gold – Rogers/Grammy Awards Promotion
2000 “Homie Award” - Worldwide award for creating advertising promotion using
Simpson’s characters. First time a Canadian agency (Capital C) had won this award.
Education
Applied Arts Degree
Radio and Television Arts
Ryerson University
Interests
Sailboat racing, reading, movies and watching lightning storms on a dock at a cottage. (Wishing I had a cottage.)
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