Would you like to build the marketing strategy of a BRAND NEW LEGOLAND in China? Would you like to lead a team to drive China’s first LEGOLAND to become the very best in Asia?Merlin Entertainments are on the look out for a Head of Marketing to develop and execute overall communication strategy for the Resort, covering the Park, Hotel and second gate attractions.You'll deliver Resort attendance targets outside trade, recruit, manage and motivate Marketing staff, and ensure the right competencies to delivery strategy and achieve business targets.Key Objectives:Deliver guest attendance level and admission revenue for Park, hotel and second gate and execute corrective actions if necessary. Ensure the right product assortment and prices to deliver consumer attendance and revenue targets. Support in delivering high guest satisfaction by ensuring the right positioning and quality in communication which are aligned to guests  expectations. Ensure Consumer Marketing investment stays within agreed budget framesMain Responsibilities:Responsible for brand positioning and creative development covering all creative material such as TVC, Key Visual, collateral for park and hotel, and ensure consistency in communication across all consumer and trade touch points.·         Appoint and manage creative and media agencies in cooperation with SMD.Secure promotional program to deliver agreed targets.·         Develop strong corporate partnerships to maximize sponsorship revenue and drive positive awareness of the brand.·         Develop AP product offers including benefits and ensure communication program to meet sales and attendance targets plus training of sales staff.·         Ensure up to date consumer insight by executing ongoing research and media tracking.·         Ensure a strong digital present covering home site, Mobile Apps and Social Media, aligned to other communication channels.·         Keep up to date on best practice and competitor activities.·         Marketing budget set frames and follow-up on investment.·         Ensure strong PR campaigns and support in executing PR event plus secure crises management setup.·         Secure a good and strong cooperation with LEGO and build network with relevant external stakeholders and organizations.·         Develop strong consumer events to drive visitor attendance and repeat visits, supporting programs for Annual Pass holders.