Position Colgate Total as the "obvious choice" in the toothpaste market. Because choosing a toothpaste should not be rocket science. If choosing the right toothpaste was a question on a gameshow, it would be the easiest one because the right answer is so obvious. Colgate Total. Let's tell this story in a sharp, clear, strong and approachable way. But at the same time I would like to keep it natural, believable and avoid any cheesy vibe. Of course, the story has a bit of irony in it, like the name of the the shoe, THE OBVIOUS CHOICE. Let's be aware of it, but have fun with it. Let's make it charming, funny, a touch quirky and most importantly, convincing!This is shooting in Istanbul, Turkey - must be available for all shoot dates. All talent submitted need to have a valid passport with at least 6 months left on it. Shooting around 2nd - 5th May