How to increase your web presence as an actor

These days the web is essential for finding work as an actor (given). But how do you increase your web presence?

Well. I found a group on Facebook which gives a very good example of what not to do. As the name suggests, the group, 'Casting Directors for Actors', did have a few casting directors who occasionally seem to make small posts. In theory, a Facebook casting group seems like a good idea, assuming it is closely monitored. This one was not. Anyone can join, and whoever joins can post whatever they like, so it seems.

Faux pas, actors! Faux pas!! There are actors spamming this page. I'm not talking about teenage girls posting things like, "I've always wanted to be an actress, I just know that I would do a great job". I'm talking professional actors with personal websites, loads of IMDB credits, decent headshots, showreels (some of them even seem to be quite good). But what do they hope to achieve from posting their profile on this site? Let's say there is a casting director who decides to browse the page, out of curiosity. If an actor has posted something along the lines of, "please like and share my page", do you really think he/she is going to take the actor seriously? If you post your link several times because nobody has liked or commented on it yet, how do you think that comes across? A desperate sales pitch. That's how.

One thing I did find quite pleasant while browsing this Facebook group is the occasional actor who is excited about a job he/she has just done and provides a link to a short video. I also found it pleasant to see someone introduce a video promo which actually sounded interesting. But that's all it was. Pleasant.

So there you have it, my first encounter with a, 'casting', group on Facebook showed that it can be pleasant at best and horribly embarrassing at worst. Increasing the views and likes of your profile can be helpful not only to show potential employers that people are interested in you, but also for your page to come up sooner on search engines. But be careful not to shoot yourself in the foot in the process.

The question is, how do we utilise the trend of actors swapping like for like without making a complete arse of ourselves? The answer is simple. Let's take advantages of those who are silly enough to publicly ask for likes and ask them to return the like in a PRIVATE message.