Our News Station in Lexington, Kentucky is looking for a full time Digital Content Producer. A Digital Content Producer is responsible for curating high-performing content, updating the local website, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brand.Essential Duties and Responsibilities· Create and edit website stories with excellent grammar, punctuation, and AP Style that is packaged and promoted in a way that generates engagement and repeat site visitation· Monitor all forms of media (print, TV, digital, blogs, and social) and be quick to report breaking news stories and always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic· Excellent at writing headlines that grow audience and engagement· Prioritize packaging content that grows page views per visitor and time on site using headline testing, metric tools, and observed patterns to guide decision making· Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience· Promote and distribute news content on social media· Monitor social media accounts and respond to viewer questions and comments· Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast