The format sees a group of celebrities living together in an Australian jungle camp with few creature comforts. Each member undertakes challenges to secure additional food and treats for the group, and to avoid being voted out by viewers during their stay, with the final episode's votes nominating who wins a series and become crowned as King or Queen of the Jungle. Each series bar one has been presented by duo Anthony McPartlin and Declan Donnelly, with Holly Willoughby taking over from McPartlin for one series.
Popular celebrities taking part have include Vicky Pattison, Joe Swash, Stacey Solomon, Kerry Katona, Peter Andre, Dougie Poynter, Katie Price, Caitlyn Jenner, Gemma Collins, Sir Mo Farah CBE OLY and many more.
The show’s success has resulted in various international versions, including in the USA, Australia, Germany and more.