The Phoenix Rose was born when Jarvis and his cousin James Keefe began composing songs together in 2003. When multi-instrumentalist Steven ‘Fingerz’ Carty joined, the band began to perform live. Audiences loved their unique blend of pop, rock and reggae as frontman Jarvis whipped up the crowd with his skanking.
After years playing small London venues from Camden to Clapham, The Phoenix Rose met Glastonbury founder Michael Eavis while performing at a local eco centre. Michael invited the band to play Glastonbury Festival, and The Phoenix Rose embarked on a festival run that included Sunrise Festival, Croissant Neuf and the Isle of Wight Festival.
Fusing pop, reggae, hip hop and Indian music, the album bridges worlds and honours Nature through harmony. Jarvis’ passion for the natural world extends to his tireless advocacy of sustainable living. He is the founder of MyGreenPod.com Magazine, an ethical lifestyle title – distributed quarterly with the Guardian and partners – that reaches over 3 million UK readers.