The camera that started a revolution in digital cinema. From its humble beginnings, rising from a smoke cloud of intrigue, labeled a scam and claimed to be impossible technology, the RED ONE has materialized as one of the most significant American inventions of the 21st Century. With over 5 times the resolution of an HD video camera, the RED ONE has earned its rightful place as the successor to 35mm film acquisition. The RED ONE has been responsible for creating thousands of films, from independent to Hollywood blockbuster, as well as a growing impact on the capture of episodic television. In the short span of three years, RED has come to dominate the music video and television commercial landscape, as well. Wherever 35mm film once tread, the RED ONE has emerged, bringing with it the advantages of lower cost, lighter weight, same hour dailies, brilliant workflow and grainless, organic images.