Cycle Ends

2014, 3 minutes

Our mission was to create a PSA that captures the experience children have when their parents are fighting, and how powerless the child feels during these interactions

Our mission was to create a PSA that captures the experience children have when their parents are fighting, and how powerless the child feels during these interactions. As any survivor of abuse can state, the violence is not always physical, but verbal and emotional. It's toll leaves an imprint on the subconscious mind, which affects social interactions for years to come. This can lead to the child growing up and becoming an abuser themselves.


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