Aritra Mukherjee
Credits
Year | Job Title Project Type |
Project Name Director / Company |
Location |
---|---|---|---|
2021 |
Producer
Commercials & Industrials |
JumpCut Goa Pippip Media Pvt. Ltd. |
Education
Year | Qualification | Where |
---|---|---|
2005 | Post Graduate Diploma in Audio Visual Production & Advertising | Symbiosis Institute of Mass Communication, Pune |
Equipment
My Equipment/Kit:
I can use:
About me
Aritra Mukherjee is a 37 year old Media Executive based out of Goa, India and is the Founder Director of Pippip Media Pvt. Ltd. With over 16 years of experience in Advertising, Non Fiction Television, News, Sports and Digital Content, he has spearheaded the launch of India’s First Videozine, www.jumpcutgoa.com. A Post Graduate from Symbiosis Institute of Mass Communication, Pune, Aritra started out in Ad Films, later joining Times Global Broadcasting and Reuters. With a keen interest in Start Up projects, he later moved to Endemol India, now Endemol Shine, when the company had setup shop in India. Aritra was a part of the inaugural editions of Bigg Boss and Khatron ke Khiladi (Fear Factor), two of India’s biggest Reality Shows and went on to work with Endemol India for close to a decade where he headed Bigg Boss Hindi as the Content Head / Editor-in-Chief and Director of Khatron ke Khiladi (Fear Factor) for multiple seasons. He helped setup Bigg Boss in Kannada, Bangla and Marathi alongside a host of other Non Fiction properties across the biggest TV Networks in the Country. A short sabbatical in Goa whilst taking up freelance assignments followed the Endemol journey before Aritra joined Viacom18 as the AVP, Content Head, Non Fiction and Network Content before the platform was announced. He played a key part in setting up VOOT which boasts of the biggest Reality viewership amongst all OTT players in the country today. Three years later, the cleaner air of Goa beckoned and new challenges were identified.With a keen understanding of content and years of experience in execution, Aritra’s strength lies in Storytelling across formats. Always up for a new challenge, the latest stint in Goa is about JumpCut Goa and www.goatinto.in, two creations which are in their nascent stages.
Referees:
Available on Request:
Gaurav Gandhi - Director & Country Head of Amazon Prime Video, India
Monika Shergill - Vice President, Content Head, Netflix India
Additional information:
A strong communicator and leader with a core professional attitude, Aritra’s weaknesses lie in perfectly cooked mutton, Vinyl records of The Beatles and Liverpool Football Club.
Skills
Secondary Job Title | Director |
---|---|
Job Titles | Director, Creative Director, Content Producer |
Years in industry | 6+ years |