First Light
2020, 5 minutes
Fashion Film Alexander McQueen SS21
Alexander McQueen presents "First Light", a film in conjunction with English filmmaker Jonathan Glazer and Alexander McQueen's creative director Sarah Burton. The film combines the gritty scenes from the River Thames overpass with the stripped-back clothing and accessories from the campaign. With the tagline "Back to London, coming home" and under Glazer's directing, the film draws on the peculiar and the striking.