Our Mass Media Company is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands.Planning and execution of digital marketing campaigns for UPI releases in the territoryEstablishing KPIs and benchmarks for each campaign and measuring ROI on digital spendsMeasure and optimize paid marketing campaigns across social media channels and GoogleDrive efficiencies across digital media spends optimizing CPVs and CPMsManage the social media handles of UPI by implementing strategies and tactics that grow the community, engage and retain themIdentify and implement content marketing ideas that will help generate visibility for UPI tentpole releasesConceptualize and execute influencer marketing activities, including moment and conversational marketing with appropriate brands for key titlesLiaise with the digital marketing agency to manage and execute paid campaigns, including Social media managementLiaise with the PR agency to amplify initiatives that will give high SOV for digital PROwn the digital creative and content mandate, as well as localization of global creative assets for onlineBuild partnerships with online media brands to amplify marketing efforts for key titlesBring and implement best practices and trends in social media marketing and managing digital audiencesEffective and Efficient Management of budgets as approved – allocation, documentation, MIS maintenance – for all releasesVendor management and marketing finance operations with regards to audit requirementsCultivate and Strengthen relationships with the exhibitor fraternity to help co-market UPI releases with regards to social mediaMaintain regular communication with distributor networks to ensure their support and participation in social media marketing effortsMonitor competitive activities of other Hollywood studios and disseminate information to peers and other functions