Soccer AM is a British Saturday-morning football show presented by Helen Chamberlain and Max Rushden. It has been broadcast on Sky Sports 1 each Saturday morning of the football season since 1995 between 9am and 12pm, and recently broadcast its 500th episode. It is also simulcast on Sky1, since the spring of 2007. It is also shown during the week in a 60 minute version on the Sky Sports channels and on Sky's Sky Anytime service in a cut down version of around 50 minutes. This is available to view from the Monday after the show broadcasts until Saturday.
Tim Lovejoy transformed the show from a serious football programme to the current popular format when he took over as producer and presenter in 1996 and stayed on screen until Sky announced on 5 June 2007 that he had quit the show after eleven series as co-host. Sky announced Tim's replacement on 22 June 2007 as Andy Goldstein. However, Goldstein lasted just one season as co-host and it was announced on 10 June 2008 that Max Rushden had been chosen as Goldstein's replacement.
The success of Soccer AM has come from an eclectic mix of football, comedy and entertainment every week, and has seen its influence spread well beyond the world of football. Parts of the show have remained since the beginning, whilst new items have been introduced each season. In that respect, it is almost the same every week, the difference being new football footage and comedy skits. Every week sees a new group of celebrity guests, generally featuring at least one footballer who is free on the Saturday, and a mix of musicians, TV personalities and other sportsmen. The show is well known for promoting stereotypes of various ethnic groups and nationalities, and often includes skits of 'typical' Northern Englishmen, Americans, Scotsmen and Frenchmen.
Production Company: Sky Sports
Year of Publication: 1995