Deliver memorable visitor experiences via iconic attraction brands with distinct personalities:
LEGOLAND - Where creativity meets fun!
* Four LEGOLAND themeparks in Billund, Denmark; Windsor, UK; California, USA and Gunzberg, Germany.
Madame Tussauds - Up close and personal with the rich and famous
* The world famous London attraction and its younger sister attractions in New York, Las Vegas, Amsterdam and Hong Kong.
London Eye - A bird's eye view of the capital
* A magnificent 30 minute ‘flight’ over one of the most beautiful and famous Capital cities in the world - London.
Alton Towers Resort - Escape to Britain's most magical and fantastic experience.
* Adrenalin thrills; family rides and entertainment, special events; two themed hotels with their own waterpark - extraordinary fun for everyone in the UK’s No 1 Park.
Gardaland - Adventure, fun and emotion mix in a wonderful fantasy world
* The biggest theme park in Italy, with 40 rides, 10 major shows, a 247-room hotel and much more…spread over more than 60 acres.
Chessington World of Adventures & Zoo - An action-packed family day out
* A unique blend of exciting rides, amazing animal encounters and live shows for family fun.
THORPE PARK - The perfect day out for thrill seekers
* Over 25 rides and attractions offering white knuckle junkies breathtaking speed, death-defying drops and gut wrenching-loops…and a whole lot more.
Warwick Castle - A magical return to medieval England.
* Jousting tournaments, a giant stone-throwing trebouchet and bird-of-prey demonstrations are just three of many medieval delights to experience at this historic attraction.
Heide Park - The leisure jewel of North Germany
* A fabulous family attraction covering a staggering 494 acres, featuring daily show, exciting rides and and a whole lot more.
SEA LIFE - Passionate environmental teacher and campaigner
* 23 centres and 3 seal sanctuaries across the UK and Europe, offering a fun and interactive guide to the oceans of the world and their mysterious and amazing inhabitants.
The Dungeons - Irreverent cult entertainer and informer
* The world famous London Dungeon and its sister attractions in Edinburgh, York, Hamburg and Amsterdam.
Earth Explorer - Taking the lid off our planet's secrets
* A unique attraction blending easy-to-grasp science with nerve-wracking rides and experiences focusing on the way the elements shape our planet, based at Ostende in Belgium.
LEGOLAND Discovery Centre - The creative magic of LEGO: indoors!
* First of a new attraction brand offering a selection of LEGO themed features all under one roof in a medium-sized attraction. Based in the Potsdamer Platz, Berlin, where it opens at Easter 2007, it includes a dramatic Castle ride, a factory tour experience, Berlin Miniland, play area and 4D cinema.