Merlin Entertainments (Corporate)

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We believe that Merlin is the most exciting company in the world. Our market, location based entertainment (or more specifically visitor attractions), is dynamic, fast growing and fun. Within this Merlin Entertainments Group is truly unique both in terms of its breadth of quality ‘branded’ businesses and its unrivalled commercial success.


What We Do

Deliver memorable visitor experiences via iconic attraction brands with distinct personalities:

LEGOLAND - Where creativity meets fun!

* Four LEGOLAND themeparks in Billund, Denmark; Windsor, UK; California, USA and Gunzberg, Germany.

Madame Tussauds - Up close and personal with the rich and famous

* The world famous London attraction and its younger sister attractions in New York, Las Vegas, Amsterdam and Hong Kong.

London Eye - A bird's eye view of the capital

* A magnificent 30 minute ‘flight’ over one of the most beautiful and famous Capital cities in the world - London.

Alton Towers Resort - Escape to Britain's most magical and fantastic experience.

* Adrenalin thrills; family rides and entertainment, special events; two themed hotels with their own waterpark - extraordinary fun for everyone in the UK’s No 1 Park.

Gardaland - Adventure, fun and emotion mix in a wonderful fantasy world

* The biggest theme park in Italy, with 40 rides, 10 major shows, a 247-room hotel and much more…spread over more than 60 acres.

Chessington World of Adventures & Zoo - An action-packed family day out

* A unique blend of exciting rides, amazing animal encounters and live shows for family fun.

THORPE PARK - The perfect day out for thrill seekers

* Over 25 rides and attractions offering white knuckle junkies breathtaking speed, death-defying drops and gut wrenching-loops…and a whole lot more.

Warwick Castle - A magical return to medieval England.

* Jousting tournaments, a giant stone-throwing trebouchet and bird-of-prey demonstrations are just three of many medieval delights to experience at this historic attraction.

Heide Park - The leisure jewel of North Germany

* A fabulous family attraction covering a staggering 494 acres, featuring daily show, exciting rides and and a whole lot more.

SEA LIFE - Passionate environmental teacher and campaigner

* 23 centres and 3 seal sanctuaries across the UK and Europe, offering a fun and interactive guide to the oceans of the world and their mysterious and amazing inhabitants.

The Dungeons - Irreverent cult entertainer and informer

* The world famous London Dungeon and its sister attractions in Edinburgh, York, Hamburg and Amsterdam.

Earth Explorer - Taking the lid off our planet's secrets

* A unique attraction blending easy-to-grasp science with nerve-wracking rides and experiences focusing on the way the elements shape our planet, based at Ostende in Belgium.

LEGOLAND Discovery Centre - The creative magic of LEGO: indoors!

* First of a new attraction brand offering a selection of LEGO themed features all under one roof in a medium-sized attraction. Based in the Potsdamer Platz, Berlin, where it opens at Easter 2007, it includes a dramatic Castle ride, a factory tour experience, Berlin Miniland, play area and 4D cinema.