The Tobacco Factory Theatre aims to produce and present life-changing performances, to entertain and challenge diverse audiences and to support and encourage established and emerging artists. It is a cultural flagship for the local community, an innovative social and cultural hub and an inspirational model of urban renewal that promotes appreciation of and participation in art as an essential ingredient of contemporary life. It will be an influential 21st century model of development, performance and learning.
1. We started as an experiment and we encourage experimentation. 2. We are ambitious and we encourage ambition: we tell epic stories in a small space. 3. We seek as wide an audience for our work as possible. 4. Our diverse programme is our cornerstone but we are a place of creation, development and learning, as well as performance. 5. We never forget that our audience is our reason for existence.
1. Produce and present a year-round rich and varied programme of theatre and other performing arts. 2. Be a cultural resource that is accessible to, and works positively for, its community. 3. Develop partnerships with individual artists, theatre companies, venues and other organisations locally, nationally and internationally. 4. Be managerially and financially sustainable.