It is the company's artistic policy to make their productions at all times visually entertaining, so that even those with a limited grasp of the langage can enjoy the play. Scenery is kept to a minimum so that the performances can fit into any acting-space; the accent is on the strength and versatility of the actors, and on direct contact with the audience. Prominent directors and designers from England work with the company, and the actors are selected from over 400 applications each year.
The company's name refers to the White Horse symbol which was the banner of the Anglo-Saxon invaders who travelled from Germany to Britain 1500 years ago. The White Horse has remained the badge of Westfalen (where the company is now based) and also of Kent (the English county where the Anglo-Saxons first landed, and where Peter Griffith, White Horse Theatre's founder, was born). The company name thus reminds us of the common origin of the English and German peoples, and of the links between the two countries.