Jonathan Riche


YearRole / TypeName of Production / DirectorCompany / Venue
2018 - 2019Director
Numerous commercials, inc. IBM, iD mobileParliament Pictures
2017 - 2019Commercials Director
Numerous commercials, inc. Maltesers, Philadelphia, The Car People, Twycross Zoo, .Familia Films
2016 - 2018Commercials Director
Numerous commercials, inc. Lemsip Night & Day, Lemsip Max Strength, Gaviscon Twins, Gaviscon Up All Night.The Mill
Television / TV
The Killing MachineBaby Cow Productions
Television / TV
The Mind of Herbert ClunkerdunkTiger Aspect
2015 - 2017Commercials Director
Numerous commercials, including Expedia, Old Jamaica, Bonhams, Uniball Air.Punq Films
2014Director and writer
Fryfutbol World Cup CampaignFacebook
2011 - 2013Writer & Director
Television / TV
Big Babies - TV ShowBBC
Television / TV
Nick Helm - Comedy BlapsBaby Cow Productions
2005 - 2008Commercials Director
Various commercials, including Bacardi, Peugeot film idents, Ladbrokes, Rubber 55, Old Speckled HenTherapy Films
2002 - 2005Commercials Director
Numerous commercials, inc. Nissan Navara, Ikea, The Post Office, Nike Run LondonBlink Productions
  • Education

    2022Visual Communication specialising in Time Based MediaUniversity of Central England

    About me

    After studying illustration and animation at UCE Birmingham, I graduated with First Class Honours in Visual Communication.

    I quickly moved into directing music video’s for artists such as, Kasabian, Moby and The Feeling.

    I am represented by Mill+, Familia and Parliament as a commercial director in the UK. I have made commercials for the likes of, Nissan, Ikea and Nike. Talent worked with includes Michael Gambon, Sharon Horgan and Paul Kaye.

    Alongside the advertising work I also write and direct for TV and have collaborated with comedians such as Nick Helm, Romesh Ranganathan, Sarah Pascoe, Asim Chaudrey (Chabuddy G), Pat Cahil and Spencer Jones with whom I created 'Big Babies', an award winning children's television show produced for the BBC.

    Recent projects include TV commercials for Maltesers and Philadelphia. A BBC comedy pilot starring Nick Helm for Baby Cow. A BBC Short starring Spencer Jones for Tiger Aspect and a personal project featuring a very naughty cat and dog.

    Additional Information


    BAFTA - Best Writing Nomination - "Big Babies"

    BAFTA - Best Comedy Nomination - "Big Babies"

    Royal Television Society Awards - Digital Craft - "Big Babies"

    Cannes Lions - Best Ident Nomination - "Old Speckled Hen"

    Cannes Lions - Shortlisted - McDonalds "Fryfutbol"

    BTAA Awards - Bronze Arrow - "Nike - Run London"

    D&AD Book _ "Nike - Run London"

    D&AD Book - Northern Light - "Treat Me Better"

    APA-50 - IKEA - "Revolution"

    Campaign - Ad of the Day - "Betvictor Jockey"

    The Drum - Ad of the Day - "Lemsip Ice Queen"

    The Drum - Ad of the Day - "Old Speckled Hen"

    Fresh Awards - Grand Prix - "Rubber 55"

    Fresh Awards - Gold - Best Viral - "Rubber 55"

    Fresh Awards - Gold - Best Low Budget - "Rubber 55"

    M&M Awards – Campaign Of The Year – “Fryfutbol”

    IPM Awards - Gold - Best International Campaign’ - McDonalds "Fryfutbol"

    IPM Awards - Silver - Best Sponsorship Activation’ - McDonalds "Fryfutbol"

    The DADI Awards - iD Mobile “customer Happiness” - Best Consumer Product/APP/campaign

    The DMA's - 2x Gold awards for best use of Social Media

    Lovies Award - Gold - "Big Babies BBC Bitesize"

    David Reviews - 5 Stars - "IBM z-Systems"

    Kontraband - Editors Pick of the Day - "Chicken Shop"

    Rushes Soho Shorts - Best Animated Commercial Nomination

    Paramount Comedy Smalls - Gold - "All Cats Are Grey in the Dark"

    Paramount Comedy Smalls - Gold - "What the F**k is Parkour?"

    UK Creative & Design Awards - Best Director Nomination

    UK Creative & Design Awards - Best Pop Video Nomination

    UK Creative & Design Awards - Best New Director Nomination

    D&AD New Talent Exhibition

    Birmingham UCE - Alumni of the Year

  • Skills

    Years in industry
    • 6+ years
    Experienced in
    • Animation
    • Childrens
    • Comedy
    • Commercials
    • Digital/Online Campaigns
    • Documentary
    • Film (Short)
    • Mobile Phone Content
    • Music Promo
    • Television
    DBS checked
    • Yes
    Languages Spoken
    • English