Bite Back/ Mascots anonymous
2021, 7 minutes
Mascots anonymous
The main feature of the campaign is a seven-minute film written and directed by Ruth Sewell and produced by Erin Sullivan at Amplify. It uses an Alcoholics Anonymous-style setting in which junk-food advertising mascots face up to the lies they have told. It is supported by social media activations comprising movie-style assets, including film trailers and posters.