First Light

2020, 5 minutes

Fashion Film Alexander McQueen SS21

Alexander McQueen presents "First Light", a film in conjunction with English filmmaker Jonathan Glazer and Alexander McQueen's creative director Sarah Burton. The film combines the gritty scenes from the River Thames overpass with the stripped-back clothing and accessories from the campaign. With the tagline "Back to London, coming home" and under Glazer's directing, the film draws on the peculiar and the striking.


Companies involved in this production


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Victorian Policeman