Opinions on Film Marketing

2014, 20 minutes

Social Media Marketing / Traditional VS Contemporary

A documentary that aims to discover why major film studios are turning to social media marketing and if/why the exclusion of traditional (film trailers/posters) marketing is taking place. With the film industry moving into an ever growing technological era, selecting and producing the correct style of marketing has become even more vital to the success of ticket sales. Analysing three major UK film productions, ‘The Dark Knight’, ‘The Deathly Hallows Part 2’ and ‘Skyfall’, it becomes clear that traditional marketing is not being excluded; however social media is headlining the marketing campaigns with the well-known traditional methods being used in a supporting role. • Producer/Director • Writer • Editor

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