USP

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It's a subject that I've posted before, but I was wondering what your take is on it. As I'm finding it harder and harder to find an agent, I'm realising how essential it seems to be to have a USP or Unique Selling Point. What is yours? Was it something you've always known or have discovered along the way? What is the unique feature that best sells you?


  • 13 years ago
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Hi Emilie

Just to say, I empathise. It is excruciatingly difficult to find an agent who doesn't have a female, caucasian, brunette, playing age 20-something on their books or, indeed to get an agent to come and see you in anything once you are actually in it.
My approach has been 1) know your casting 2) to hang on in there - I can now be considered for an older casting bracket, which I think is a slightly less-populated one and 3) cultivate skills that you enjoy and which will enhance your CV. But mainly hang on in there! I'm now creeping out of the 20's playing age and I can't tell you how glad I am as I think (or perhaps like to kid myself) that early 30's is a fractionally less populated bracket than early/mid-20's where you currently reside. Equally, as Lee said, some faces are commerically viable and some are not; it's a business like any other.

Having recently been in a show which seemed to tick all the right boxes (two-hander, central location, reputable company, new and exciting writing, hell, paid as well!) I did not get a single agent along - that's despite ticking all the other boxes ie writing in advance, new and good quality photos, new and good quality showreel, reminders, networking, personal website, great reviews etcetc, so I fully understand how frustrating it can be but, put simply, I'm not going to stop working because I don't have an agent. Obviously, I'm excluded from a certain calibre of work that only agents get breakdowns for but I will continue to plug away, doing what I do best because I'm in it for the long-haul: I'm sure you are too so just hang on in there and while you're waiting for the right agent, just get on with the job of acting where and when you can. Remember, apart from the fortunate few, most work is generated by the actor him/herself

Hope that your days are still sunny!

CC


  • 13 years ago
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Here here Clare - well put!


  • 13 years ago
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Thank you Clare - it's lovely to hear from someone else in a similar position (although I'm sorry that you have been, if that makes any sense). It's a bit rubbish, especially when you've done everything right - as you obviously have - and when you have a good CV and things seemingly in your favour. Keep me updated as to your progress and good luck with it all. I'm off to go and sit under a sunbed and age by ten years....

xx


  • 13 years ago
  • 23

genius! why didn't I think of that! See you next to the wrinkle cream!


  • 13 years ago
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OK... on the advice of quite a few, I've knocked up a VERY basic showreel of two things I've done - still waiting on a lot of footage and plan to have a proper, professional decent asap. However, a couple of agents/companies have requested something, so I thought it was better than nothing in the interim. If it is total rubbish, please feel free to tell me and I'll no longer suffer under the misapprehension that I could ever be an editor and knock this up on Windows Movie Maker...


  • 13 years ago
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Mark Joseph
Actor

I think the reel is nice intro to your work. Few suggestions:

1. You don't need black intro screens for each clip. If you want it known what the role is, might be better to just have an overlayed title at the bottom of the clip as it starts, so as not to waste time.

2. You don't need your Spotlight PIN at the end, your name would be better, as all agents/CD's have Spotlight Interactive.

M.


  • 13 years ago
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Hey Emily - well done! A basic showreel is all you need - you are after acting jobs, not editing jobs ;). I'd probably lose the montage (cue ongoing discussion...!!) and go straight to your first scene. It's a good point about the black intros, too. They distract a bit :)But this is really all you need to show your acting, honestly - you don't need anything fancier or more high-tech). send it out now, girl!! Best of luck :) Vanessa x


  • 13 years ago
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Thanks chaps! I'm glad it's not utterly terrible... appreciate the help xxx


  • 13 years ago
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Lee Ravitz
Actor

Hey Emily,

I had a look at your showreel, and I think it's not bad, either. Essentially, there are a lot of myths given out about showreels, mainly by showreel production companies who are attempting to make maximum money out of you by adding in as many needless 'extras' to a reel as they can think of. By and large, you will find (if you can get to talk to casting directors personally) that they have little time or interest in anything other than well laid out reels that show them quickly and succinctly what an actor has to offer them should they wish to cast them. Is there a need for expensive graphics? Not really (although it can help your showreel to be aesthetically easy on the eye, of course). Is there a need for a DVD selection menu? Who will ever have the time or inclination to cycle through it? Does the showreel need to be five minutes long? No, no-one who has to watch it wants it to be longer than about three minutes max. Should it have a pumping soundtrack? Many casting directors find this needlessly distracting. Etc. etc. etc.

So, Vanessa is right to say that anything that shows off your acting and has been edited decently is a great start, and little more is needed. Where I would agree with your original view that you can improve the reel over time is by acknowledging that the quality of the *work* that is included *is* important - and the better this is (in terms of lighting, sound, reproduction, composition, and broadcast status) the more impressively it reads to a casting director - but that is something to be worked on over time. To start with, all your reel actually needs to do is three things:

1. It has to make it clear exactly who you are

2. It has to show you can act

3. It has to avoid being boring.

I think your reel succeeds in all those basics, so it's working. My advice for tightening it might be as follows:

a) If you want to ditch the montage, you might replace it with a good stills headshot or freeze frame, after your contact details have faded out. This is purely so that the viewer can quickly identify what you look like. Indeed, that's really the purpose of the montage anyway. There is an argument that, because montages are overused, they tend to bore, and should be done away with. With that said, yours is pretty brisk, and I don't feel it outstayed its welcome.

b) Everyone has made the point about getting rid of the title captions - I don't think this will harm the material, and it helps it flow better.

c) The 'waking the dead' stuff is very nice - well acted, and focused on you. There is enough of the other person in it to break up the feel of it being shot as a monologue (which is of no interest to screen casting). Naturally, it looks as if it has been shot in a back room on no budget (as I assume it has), but even just this snippet alone is enough to show me that you can act convincingly on screen, and that is really one of the major things your showreel is attempting to demonstrate.

d) The Shakespeare is also good - it is very easy to present Shakespeare badly and you deliver it excellently; also, it would seem that the casting has been very well judged (again, you make the 'waking the dead' character your own as well), which goes a long way also. I have read your thoughts on being cast 'classically' before, and it is clear from this material that you have a great talent for these sorts of performances. The only problem you may encounter is that something so blatantly stage based is of less interest to a screen caster than something less rareified, but more direct - such as your first clip. As you have, in the final location scene, a good combination of the Shakespearean style with a sense of cinematic location, I would actually suggest dropping your interior Shakespeare (which, great though it is, comes across as something of a specially filmed monologue) and make the point with the location material only - this makes me immediately realise that you are playing Shakespeare, but also makes me also think that you may have been doing it for the sake of a larger film project (in this sense, the performance comes across in the vein of occasional film adaptations of classic works that do not update classic scripts in any way, but nonetheless tell the story in a cinematic frame of reference). All this is about is showing a screen caster that you are well aware of what is needed to be a convincing screen actor (they worry if they see you implying that your forte is stage acting - because it makes them feel that you will not be as certain in front of a camera as they would like!).

e) Don't worry that it's short - being to the point is always best. Honestly, a casting director would rather see forty seconds of footage in which you did a mesmerising performance than five minutes worth of endless dullness.

Although she writes from a US perspective (and that has some differences), I always admire what this casting director, Bonnie Gillespie, has to say on her blog - not least because she looks at things from the perspective of a casting director who was once an actor - she did a nice article on showreels (what they call 'demo reels' in the States) a couple of months back and it links to some great analyses of people's reels that you can watch for critique - you might enjoy reading it - see http://more.showfax.com/columns/avoice/archives/2010_03_22.html

But, overall, yeah, get that showreel sent out - it can only do good for you!

P.S. In regard to USP's, I think the showreel makes the point - watching it, I become aware of what it is that makes you *specific* - be that your look, your colouring, your vocal quality etc. It is certainly true that the marketplace for your casting bracket is oversubscribed, but what casting directors and agents are always trying to find is specificity, and allowing them an easy and effective way to see that is a great step forward!!


  • 13 years ago
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think of three words or phrases that would sum up your type / ability / ect ....

and that does not include " t.a.s."!!


  • 13 years ago
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psychopathic mistress, hard-nosed Detective Inspector, alcoholic surgeon!! Oooh - severe mother in period drama (that's an extra one - sorry!) Next!


  • 13 years ago
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Steffen Gash
Actor

Let see my USP,Well my partner said i would be well suited to the Evil genius,nerdy guy or once during an arguement over cleaning one of the people on how clean is your house.
P.S she says nicest things:)


  • 13 years ago
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Hi Emily,

I think your show reel suffers from sound. Sound levels...and in clip one...sound quality is pants to be honest! The sound level drops after clip one...and the next clips are really very quiet? Can you adjust and even it out at all? Prob not in Movie maker!!

Dipping to black....titles...none of that worried me as there is only 1-2 clips, a name under each clip could tell us something if it's important or specific, or was a very good TV credit, if not...just cut to next scene.

Front Montage is a bit unnecessary.... but at least it's nice and short, it did not worry me too much...but one good Photo still is prob better...maybe put the montage at the end! As long as your name is clearly shown, and you are in Spotlight, I would agree with not bothering too much with your Spotlight number....maybe just at the end. It can be printed on the DVD Face. Good CD's will find you in no time if they need too!

This will no doubt open up a can of worms!! I am personally not a lover of Shakespeare on show reels, unless the acting and filming is 110%. I think a contrasting contemporary TV scene or two, makes much better material for a reel, and actually, I think, is more commercially viable for the actor too. Not unless the reel is going to be looked at as a reel for theatre casting etc....or TIE casting perhaps? I think theatre show reels should and or could be separate entities. The Bard is either performed brilliantly or it can appear very ordinary. Yes, granted you do it quite nicely...but if I am being really - really honest, I don't think it shows your best ever acting potential and or casting type, to a Film and TV casting department. It's not a critique of your acting ability, a show reel should show range and depth and the typical casting type you might be considered for. Your unique USP! I wasn't sure - in a casting directors eyes, if the Shakespeare scenes on your reel do this. I think you set yourself a very hard task to pull something like that off, where as 2-3 scenes, well acted, well filmed as a typical scene off TV, drama, comedy, etc...would serve you much better. If I was casting for your type in 2-3 scenes of Holby City, would I be gripped by someone acting their socks off in a scene from Macbeth?

Ha.....When you are playing the lead at the RSC - you can stick two fingers up at me!!


What really jarred me, was your comment "I just plonked together something in Movie maker" I agree it "might" be better than nothing at all, but it might not represent you as a true professional. Yes I agree, at least you have compiled "something to show" but you equally don't want to give an ordinary - nothing special account of yourself either, after all, this may well be the first time a CD and or Agent might see you, it's the first and possibly, only impression they are going to have of you - your one chance to shine.....better to get 2-3 well shot, good simple script, with quality sound, scenes together I feel.

Paid TV acting jobs are tighter and harder than ever to get these days: CD's are not easily impressed and or fooled, and currently they have even more at stake and competition is probably at its highest. Therefore, you cannot afford to risk fighting your way to the front with a show reel which is not up to standard in any shape or form, as you are up against professional and highly experienced actors with great show reels, packed with Films and TV scenes.

So you need to come up with something really good to make the casting dep think....ooooh, hang on, she/he's good/useful! It's a bit like trying to compete in a F1 Grand prix with a Morris minor.....you might be a very good driver...but lucky to get to the front! Therefore, an argument for "just plonking something together" I think, is far les valid these days, nor might it show off your USP's at their best?

Granted you don't always have to have pre-shot TV and Film roles: some neatly well shot scenes from scratch, to show your acting and casting type off, will delight a CD and or new agent. As a show reel provider and actor myself, I am naturally biased, and feel it's the best way of showing off your USP on line....but I would worry about taking cheap short cuts! This is your "professional" career after all!!

Good stuff Emily, and I am not saying "plonking a reel together" will never get you any work...but get those sound levels adjusted! Sound is almost more important than picture in video.

I am prepared to be shot down in flames, but that's my view.


  • 13 years ago
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Just to support Mark's comments, I have heard a CD say poor quality in any technical aspect of a showreel really puts CDs off, even if the acting is of the highest quality. You aren't giving yourself the optimum opportunity if you don't put the best quality out there. I think we are all guilty (I know I am) of forgetting just how many actors there are out there!


  • 13 years ago
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I think that was my main worry with it, I know there are sound issues and the like and I was a bit concerned... however it is a difficult when there is no way that I can possibly afford a a professional showreel (now or for the forseeable future)but when a couple of agents have asked to see something, I can't help but feel this is better than absolutely zilch... or maybe it isn't. Oh dear, I don't know! I should also mention that the showreel's purpose right now isn't to send to CDs, I'm specifically targeting agents.


  • 13 years ago
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....and that's the advantage of having some different clips on line...so that you can do just that...target agents....target CD's in general...target theatre producers.

Who said this business was easy????

Emily...call me if you want any help and or advice.....advice is free!


  • 13 years ago
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