The fluid definition of 'Usage'

Mike Capozzola
Actor, Talent

Hi guys.
Q: Is there a consensus of "usage" as broadcast only or does social media count as "usage..?"
Perhaps the buyout is defined project-to-project and subject to negotiation?
I.E. a commercial runs on TV for the 6 months of agreement and then remains on advertiser's YouTube channel, etc.
I'd love your thoughts / experiences
Thanks, Mike


  • 1 year ago
  • 411
  • 2
Toni Brooks
Actor

It would usually state what the usage would be and would include TV and online usage within the description and agreements. Other usages, such as print and billboards, would also be defined. A vague term such as all usage is not helpful and not to be trusted I would say.


  • 1 year ago
  • 1
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