How to set up a drama group to allow people to get more experience

Step 1 - why are you setting up the group?

You need to consider your target market and what you intend to achieve through the group. i.e. are you looking at building confidence, targeting agents, teaching skills or just having fun?

Step 2 - finding a venue

Look around your local community. Is there a church hall, community centre, school, hotel, pub with a function room? Ring around a few places and get some quotes. Be careful to consider the size of the group (do you need to spend £25 an hour for a hall that fits 100 people when you are going to have only 10 people in your group?). Also the time of the day - if you are say targeting building confidence, then daytime is probably going to work for your members as they may be currently out of work or looking at returning to work etc. However if you are teaching skills to a younger audience, then after school or weekends will be the best time.

Step 3 - Content

Use the internet! There are plenty of drama workshop games and techniques to be found across the web without having to pay to buy books. Also remember the workshops you have most enjoyed throughout drama school or other education. Why did you enjoy it and what did it give you? Each session needs a focus and an end point and it is important to work out your timings so that you can fit all you need to into any one workshop.

Step 4 - Marketing

Consider your budget and how much you can spend on advertising. Social media is a super cheap way to get the word out about your group. Use plenty of key words and think of what you would be searching for if you were looking. Create a page on Facebook and ask your friends to like and spread the word, promote your work on Linked In and if you can, do get a website. It is the first port of call for people now so you need to ensure that it is user friendly, up to date and has all the relevant information for your members. Lastly, there is still a lot to be said for printing some simple, eye catching posters and putting up in your local community - libraries, job centres, community centres, post offices, shops etc. Remember every little helps!

Enjoy your group, have fun and ask for feedback from your members.