This is a new senior role focused on growing The theatre's profile and impact as a cultural brand locally, nationally and internationally. The successful candidate will lead on developing marketing, sales and communications strategies that successfully re-position The theatre's in the sector and in relation to its audiences and stakeholders and crucially helping the company to successfully navigate through the current COVID 19 pandemic and become a stronger brand and presence in the city and beyond as a result.The post-holder will be a highly skilled marketing professional with the ability to develop the next chapter of The theatre's brand narrative. They will demonstrate senior level experience combining creativity, commercial acumen, analytical skills and insight gained across roles in theatre and/or the cultural sector.They will be motivated to understand the richness, diversity and complexity of our audience and their motivations and aspirations in relation to The theatre's. They will want to get to know Birmingham first-hand and its people as an essential starting point in connecting them with the work of The theatre's. They will be a passionate advocate of theatre being for everyone regardless of background and means and strive to ensure that The theatre's audience is truly representative of the whole of Birmingham in all its rich diversity.