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Creator and AV Manager
Universal Music Group

Creator and AV Manager
Universal Music Group

  • Project Details
    Reporting to the Senior Director, Commercial Projects the role has several core functions. You will be expected to apply commercial rigour and provide best practice and support in relation to all aspects of creator activity - both at a local level and internationally - and disseminating this information to international Commercial Directors, who can drive adoption within their own teams.Playing a key role in our priority new release process, you will spearhead an internal global network of territory contacts who can support international influencer campaigns and activate them locally. You will work closely with the Commercial Partnerships and eCommerce teams to advise on how we can use creators to drive revenue on a variety of different platforms, using different approaches.You will develop our internal creator database in tandem with the Commercial Technologies team, both in terms of new features and international adoption, whilst supporting the international catalogue campaign business by devising creator concepts and activating them internationally via your contacts in UMG markets. You will be expected to provide guidance to the Bravado and UMG brands team in relation to all Creator activities that might support either area of the business outside traditional music releasesThe B Side: Skills & ExperienceBe OrganisedDevelop and maintain a global network of territory contacts who can support international influencer campaigns and activate them locallyCurate campaign concepts on a weekly basis to feed into label planning callsWork to tight deadlines as defined by label needsAttend international label planning meetings and callsRun monthly meetings to discuss priority campaignsBe AnalyticalDefine a global reporting standard and analyse all major creator campaigns, feeding back to labelsBenchmark campaign performance and compare against other mediums, platforms and content typesUnderstand the pros and cons of dealing with agencies versus directlyUnderstand the user and commercial nuances between key social media and streaming platformsAdvise on payment thresholds and understand what creators should be expected to generate and deliver in returnUnderstand artist fan demographics and media profile and curate creator concepts accordinglyBe CollaborativeChair a monthly global influencer forum with relevant contacts in the markets in order to share case studies, best practice and the roll out of international campaign supportWork closely with the wider Commercial Affairs team to deliver global partner support, technical innovation and best practice to all UMG marketsWork with UMG territories to understand local nuances and be able to advise labels and international marketing teams accordinglyBe CreativeCurate and pitch a tiered series of creator concepts into labels for priority international releases, ranging from direct artist involvement to simple fan giftingWork with the Commercial Projects team to develop more long-term influencer initiatives – for example influencer-curated releasesCreate concepts to pitch directly into the UMG Brands team
  • Production Type
    General Staff + Crew
  • Union Status
    N/A
  • Location
    London
  • Dates & Location
    Ongoing
  • Closing Date
    6th Nov 2020