A humorous, sensory short series of social media ads filmed in a studio in Bristol. Each video will focus on a vegan desperate to reinvigorate their culinary skills. Captured in one single shot, each 30-second video will feature a different character framed against a bold pastel colorama, each one lamenting their own lack of imagination when it comes to cooking up a successful vegan recipe. The ad resolves with a delicious recipe appearing in front of them. Sound will be key, as the familiar sounds of each ingredient are brought to the fore in an ASMR-style viewing experience.