Job Purpose:We are looking for an approachable and enthusiastic Content Editor to join our ambitious plans to drive awareness, engagement and income across the Trust. This role is available on both a Full Time (37 hours, Monday to Friday) OR Part Time (30 hours, Monday to Thursday) basis.Working on a diverse potfolio of projects, you’ll help to develop new fundraising content, gather compelling case studies and work with our own experts to create insightful thought leadership content. You‘ll join an established team of editors, who schedule, create and maintain content via the website and other digital and non-digital channels.Providing guidance on what great content looks like and how to produce it, you will work with colleagues, volunteers and agencies to gather and produce evidence, which demonstrates our impact and the outcomes of our work.Within this role there will be the opportunity to contribute to the development of the Trust’s new content strategy, calendar, planning and production processes and roll this out across the organisation.A key part of this role will also involve training and supporting colleagues, volunteers and partners of the Trust. We want to enable others to plan and produce content, keep it updated and ensure our service-led information is accurate and relevant.The successful candidate will work remotely, desirably from a location where future travel and access to our Birmingham or Milton Keynes hubs is possible.Knowledge, Skills/Qualifications & Experience :About the roleThis role is the perfect opportunity for an experienced content editor to create, procure, curate and edit engaging written content, infographics, video and audio.You’ll be just as comfortable creating persuasive fundraising copy as you are working with subject matter experts to create influential thought leadership pieces.Working in a fast-paced environment, you’ll have a proven track record of developing your own creative ideas before turning them into meaningful content for a wide variety of audiences.You’ll be familiar with SEO principles and using analytics packages to spot trends and opportunities to increase awareness, build support and advocacy for the Trust.Key responsibilitiesWork with our internal experts to create influential thought leadership piecesBuild our case for support by creating powerful case studies, which treat our beneficiaries with respect and sensitivityCreate persuasive fundraising copy and build new web pages, incorporating the latest in UX to maximise conversionsSchedule, create and maintain content via the website and other digital and non-digital channelsEnsure all content published meets the Trust’s brand guidelines and content strategyTrain and support colleagues, volunteers and partners of the Trust to plan and produce contentProvide guidance and best practice on what great content looks like and how to produce itDemonstrate our impact and the outcomes of our workHelp manage agencies to produce content to meet our requirementsContribute to the development of the Trust’s new content strategy, calendar, planning and production processesEnsure website content is search engine optimised and use content outreach to promote our website and content across other sitesSupport our BAU needs by carrying our regular content audits, refreshing content and archiving it as appropriateLiaise with the Trust’s legal team to ensure content gathering, storage and promotion processes are fully GDPR compliantDisplay the Trust’s values and behaviours at all timesEnsure that diversity and inclusion are integrated into all aspects of Trust life and promote inclusion by challenging behaviour, practices, actions, or decisions that are counter to the objectives of the Trust’s policies and valuesSkills neededTechnical;An exceptional ability to write precise copy for diverse audiencesExtensive experience writing fundraising copy that convertsA demonstratable understanding of UX principlesA strong track record of working with beneficiaries to create emotionally engaging case studiesExtensive experience of explaining complex concepts in plain EnglishExperience of editing and approving the work of others, providing constructive feedbackExperience of working with a CMS to manage digital contentExperience of briefing agencies to create content on our behalfA solid understanding of Google Analytics and other insights packagesPrevious experience of using Photoshop/image editing softwareA thorough understanding of video production, from briefing to storyboarding and editingInterpersonal;The ability to prioritise multiple incoming requestsA proven history of flawless proofreading, over different channelsA history of influencing, negotiating and collaborating at all levelsQualifications & Education RequirementsThe successful candidate will be educated to degree level or have the equivalent work experienceWhat We Offer:We're the charity who look after and bring to life 2,000 miles of waterways across England and Wales, because we believe that life is better by water. Every role across the Trust plays its part in transforming our canals and rivers into spaces where local people want to spend time and feel better, bringing wellbeing benefits to millions. So, why not come and be part of it?BenefitsThis role is available on both a Full Time (37 hours, Monday to Friday) OR Part Time (30 hours, Monday to Thursday).In addition to your salary, you will receive access to a competitive contributory DC Pension scheme arrangement, and numerous other employee benefits, including several salary sacrifice benefits. We are also open to flexible working arrangements. Further details can be found here.We aim to represent the diverse communities we are part of and welcome applicants from across all sectors of the community. We strongly believe that a diverse workforce brings with it a diversity of ideas, thinking and ways of working which enhances what we do.