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Media Effectiveness Manager
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Project DetailsWhat you’ll do:– Deliver quarterly econometric and brand modelling output working with the media measurement agency, with a focus on key insights and implications– Cascade results and implications across the business, championing a data-led growth mindset and coaching teams to utilise the information available– Build the learning agenda to answer key business questions– Review and evolve media measurement solutions, identifying areas to deliver further insight– Develop device partnership measurement, across modelled and linear metrics– Track performance of agency quality and pricing deals and ensure full group value is delivered for NOW– Manage on-going competitor tracking, including future share of voice estimatesWhat you’ll bring:– Awareness and understanding of marketing effectiveness measurement and modelling techniques– Analysis and interpretation of complex data, delivering insights– Solid knowledge of digital measurement– Detailed knowledge of the working of all media channels and media owners– Complex stakeholder managementThe Rewards:There’s a reason people can’t stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:– Sky Q, for the TV you love all in one place– A generous pension package– Private healthcare– Discounted mobile and broadband
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Production TypeMultimedia (Other)
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Union StatusN/A
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LocationLondon
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Dates & LocationFull Time
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Closing Date27th Apr 2021
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