This role is primarily focused on (but not limited to) the media profile of classical artists. However, media campaigns are likely to encompass a range of artists from differing genres and backgrounds, so a broad musical knowledge and innovative approach to PR is essential. The candidate should have a thorough knowledge of the classical world and it is essential that you have extensive contacts within that sector of the media (Such as Gramophone & Headphone Commute) but also have the ability to take any particular artist outside the specialist arena and introduce them to the mainstream media. (Personal editorial contacts from The Times to Sainsburys magazine would also be beneficial).