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Senior Marketing Manager, Artist Experiences (Rest of World)
Warner Music Group

Senior Marketing Manager, Artist Experiences (Rest of World)
Warner Music Group

  • Project Details
    Why this could be your next big break:The Senior Marketing Manager, Artist Experiences works directly with the artist and their teams to develop their brand and grow their business in the marketplace across merchandise, ticketing, content, collaborations and more. This is an artist marketing role focused on innovation, inspired by music and style trends, and centered on artist rights. The Senior Marketing Manager will develop the marketing strategies that deliver business outcomes and will be supported by the production, sourcing and product development teams. This individual will execute cohesive go to market plans and experiences that generate fan engagement, earned media and incremental revenue throughout the entire lifecycle of an artist’s projects. You will collaborate with the entire Label staff supporting that artist -- Executives, Product Managers, Business Affairs, Marketers, A&R. You will also work closely with the Artist and their representation, Managers, Agents, Lawyers to extend the artists brand into the marketplace with outside brand partnerships, merchandising and content collaborations.Here you’ll get to:Partner with the Senior Director, Label executives, Artist(s), Brands, Platforms and Operations to ideate and assist in the development of go to market plans that are in full support of the label and artists business goalsServe as the primary label and WEA liaison driving full funnel marketing strategies and campaign narratives for your rosterDevelop artist brand profiles in partnership with the Audience/Analytics team to inform brand and business strategyPitch stakeholders and receive buy-in to secure approvals for all aspects of developed strategyWork collaboratively with your immediate team members to ensure cohesion and see all programs through from conceptualization to executionSuccessfully deliver measurable fan-centric experiences that create loyalty between fans and artistsUnderstand the impact of programs and communicate value delivered to appropriate stakeholdersFoster close, positive relationships with all stakeholders, internally and externally including Label and WEA counterparts and Artists and Artist managementLiaise with other Marketing strategists to share learnings, best in class practices and resourcesAbout you:You are a motivated team playerYou are data driven and have a deep understanding of fans and shaping cultureYou are passionate about music and have experience working with talentYou have worked on projects that are global in scope, servicing the needs of clients/consumers across multiple territories.You are a creative problem solver who can course correct as circumstances changeYou have past experience that exhibits your independent thinking, high personal standards, creative eye, and ability to work on a cross-functional teamYou are a strategic thinker and creative marketer who is able to connect dots to create the bigger pictureYou have strong leadership, relationship building & problem-solving skillsYou are an effective communicator who can convey information efficiently at various levels of leadership and cross departmentallyYou have excellent time management, follow-up, and organizational skills with ability to prioritize workload, and a strong attention to detail.You are self-motivated, able to work independently and efficiently to meet deadlines.You enjoy working in a fast paced, dynamic environment and embrace changeYou are results oriented and focused on outcomesYou understand the importance of the narrative and are a storyteller yourselfIt would be music to our ears if you also had:5+ years of marketing, business development or comparable relevant experience at an agency or in the music/entertainment industry5+ years of demonstrated experience working cross-functionally within a larger teamBachelor's degree in related field, from an accredited college or university preferred
  • Production Type
    General Musician Gigs
  • Union Status
    N/A
  • Location
    London
  • Dates & Location
    Full Time
  • Closing Date
    20th Oct 2021