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Onsite Content Marketing Manager
ASOS

Onsite Content Marketing Manager
ASOS

  • Project Details
    LondonMarketingApplyTHE ROLEA key position in the trade marketing team, you will support the Global Trade Marketing Lead, in ensuring that our onsite homepage experience is optimised for our customers, markets and retail priorities. The role will be managing a team of content specialists who are focused on ensuring that the right content for our customers is present on our sites. It will also involve working with Tech teams on the future optimisation, tech innovations and developments, including personalisation, app strategies, localisation and testing. This will involve working with the team on regular reporting to ensure that we are learning and adapting continually. There will also be cross-department working, as well as working with Retail and Trade teams to ensure that we build in full business learnings, and are meeting changing business objectives. THE TEAMOur customers mean everything to us. In fact, we’re obsessed with them. And, as we continue to evolve, the one thing that remains constant is that we’ll always keep this customer obsession at the core of what we do. Within Customer Marketing, we make sure the frenetic pace required for constant innovation and evolution doesn’t fall off the rails. Audience insight drives all our communication strategies and marketing initiatives; everything we create is tailored to what our audience will be engaged with and inspired by. We connect with our audience through rich editorial and creative content, all of which contributes to our positioning as a global fashion destination.As part of our Customer Marketing team, you’ll need to respond to our customers’ ever-changing interests, passions and tastes. This means being proactive and keeping ahead of the curve when it comes to innovation, fashion and creativity.You will…   Define the Marketing roadmap for the Homepage, working with Tech and RetailBuild cross-functional relationships across the business (Retail, Global Trade, Insights, Tech) to ensure activity is optimised and inline with business objectivesWork with Insights to develop a reporting strategy and benchmarksLiaise with Digital Commerce on performance of Marketing Led EditsManage a team of Content Specialists, including setting their development objectivesWork with the Trade Delivery Manager on setting tests to ensure all of our promo-led activity is optimisedKeep an eye on competitor activity, work with the Marketing Assistant on inputting into our competitor reviewsWork with Global Development on localisation and personalisation plans for the future. Including existing counter seasonal activity.Work with the rest of Trade Marketing on the Monthly Planning Process.We’d love to meet someone with…Experience in an online ecommerce business, ideally with Sitecore/CMS experienceWorked in a Marketing position, particularly own channel marketing.Solid experience of working in a global business environmentExcellent communication and business development skillsA natural affinity for an organic, authentic brand such as ours and the sensibility necessary to communicate itBusiness language is English, but additional languages a benefitA proactive, entrepreneurial and global mindsetSkills Required:Ability to work in a fast-paced environment and adapt to rapid changeExcellent organizational, written and oral communication skillsHighly collaborativeData and insight drivenStrong attention to detailWhat's in it for you? Competitive salary, bonus and pension matchingLife insurance, free private medical care, cycle to work scheme + moreA bespoke flexible benefits scheme catered to youBest in class Learning & Development schemes and career development    programmes25 days holiday + never work on your birthday again!Free modern onsite gym, plus personal training and wellness roomsA dynamic social environment, from company-wide sports days, charity days, ‘Give A Week Away’ opportunities to visit our charity partners in India & company-wide celebrations to name just a fewHuge staff discounts and sample sales
  • Production Type
    Multimedia (Other)
  • Union Status
    N/A
  • Location
    London
  • Dates & Location
    Full Time
  • Closing Date
    7th Dec 2021