The core contribution of this role is to provide best in class analytics of our audience segments and digital campaign performance across media channels, as well as to both interpret and communicate findings across various levels within the organisation. This role is critical in helping the business to understand and inform digital marketing programmes and technologies.Measurement, performance, consistent KPI’s/benchmarks, and deriving value from all of our data (i.e. first party, second party, third party) is a core pillar of the Integrated Marketing & Advertising team and as such, a key aspect of this role will be to deliver the insight that shows how we can get more out of our customer data, wider audience strategies and technology platforms.This role requires a comprehensive understanding of metrics and analytics within a media environment and across a variety of channels – an understanding of different audiences, channel metrics & performance as well as a working knowledge of media and technology platforms.The person in this role needs to be able to interrogate data across of variety of channels and sources, understand the media landscape, have technical skills, have an overall curiosity about solving data problems and be confident in being able to translate complex data into easy to understand and actionable information.Responsibilities:The Media and Audience Analyst, UK/EMEA will be tasked with delivering insights, audience governance / trends and campaign performance analytics across a variety of media channels and tech platforms:Audience governance and performanceWork with line of business marketing and operations teams in the scoping and performance of audience segmentsAnalyse and surface key learning from agency audience dashboard - to understand performance trends of different audience strategies and across various campaignsManage the governance of audiences (targeting, frequency) and their taxonomy across platforms to ensure consistent reportingPerformance analysis across channels and campaignsExtracting detailed data sets from various marketing platforms then analysing, interpreting results and summarising key findings back to internal teams, including:DSP – e.g. DV360Ad server – e.g. Campaign managerAd verification platforms – e.g. Integral Ad ScienceSEO Keywords research – e.g. SemrushOpportunities to work on specific reporting projects across wider Integrated Marketing teamsSupport in house Social teams on organic reporting projects across various platforms – e.g. Facebook, Instagram, Twitter, YouTubeWork with internal owned media teams (TV) to help build out their reporting functionality through platforms such as TechEdge.Providing internal reporting support on specific larger scale campaigns - such as Disney Seasonal Christmas campaignWork with agency partners and reporting teams to drill down into their performance reporting of audiences and campaignsHelp drive the Integrated Marketing team’s test and learn agenda by working with agencies & internal teams in scoping viable testing scenarios, reporting on key outcomes and working to ensure key stakeholders are kept informed on results and actions.Build out a portfolio of results, trends and key learnings for use as internal case study materialBecome a power user on existing internal digital marketing performance platforms (Datorama)Build and improve processes to ensure above elements are carried out efficientlyBasic Qualifications:Numerate and analyticalSignificant work experience in Media and Campaign analytics for brands (agency and/or client side)Well versed in data and technologyExperience and confidence in helping wider marketing audiences understand complex data outputs with a focus on actionable insightsStrong knowledge of digital marketing channels, metrics and experience of using a range of MarTech platforms and their reporting solutionsAbility to extract and analyse large and complex data setsSome experience of using data visualisation solutions for marketing performance reportingConfidence with, and practical application of, analytical techniquesStrong business acumen, with ability to ask the “right questions” of the dataAbility to prioritise & manage multiple projectsResults orientedComfortable and effective in a matrixed environmentPlanning ability to deliver against plans and objectivesMotivated by specific goals and targetsSelf-starter with a desire to continuously improve analysis and performance