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Company Launch Promo

Company Launch Promo

  • Project Details
    Video Brief:

    A grand piano in the middle of a large drawing room. Minimal white décor places us in a modern house. A young lady of around 20 sits at the piano. In big close up we see her fingers hit the keys. Alabaster white drapes flutter in the wind as she plays the piano. She plays a tune that starts off similar to Debussy’s Clair de lune. This sets a relaxing tone to the video. It signals to the audience this is not your average corporate explainer video.

    A female voiceover with a nurturing tone of voice speaks with an RP accent. She tells us why Panthea exists and why that's important.

    As we hear her dialogue we see loving close up shots on the petals and leaves of a plant. We intercut this with the dextrous fingers of the young woman. A wider shot reveals the plant is a cream coloured orchid sat in a grey pot.

    As the young woman sits and plays she enters a meditative state. She closes her eyes and imagines a future vision. A fulfilling and empowering vision of herself being a productive and happy member of the workforce.

    We will be careful not to make it too specific. Maybe we see her working in a science or tech based environment. A job where she’s benefitting society, but one which young adults can relate to.

    *Please note that it is not a requirement that you can play the piano - a pianist will play for the hand close-ups*


    Client Brief
    A video launch that will be shared on social media

    Client Vision
    Predicting a future where work and self are symbiotic

    Client Mission
    Radically alter the way young people think and act at work. Grounded on the theory of humanistic and positive psychology, we will instil behaviours, abilities, and responsibilities into young people so that the future of work becomes a place full of wonder and awe, where enlightened leadership is intrinsic, where inclusion is inherent and where learning and innovating does not stop when they leave work.

    Client work and audience
    Our company will provide four tailored and specific programs to global companies who recruit entry level youth (18–26-year-olds) and available to individual youth who would also like to undergo our programs prior to starting work, at their own expense
  • Production Type
    Online Commercial / Video Ad
  • Union Status
    N/A
  • Location
    London
  • Dates & Location
    September 1st and September 2nd
  • Closing Date
    24th Aug 2022