Government’s Enough Initiative on Violence Against Women and Girls
ET Casting

Seeking 6 people (a mixture of men and women) from all walks of life to appear in a branded content campaign video. Company states: "We are currently working with Joe Media on supporting the Government’s Enough Initiative on violence against women and girls. This video will require participants to appear as themselves and share their own personal stories as part of a wider discussion and social experiment.

This phase of the campaign is focused around participants giving their honest opinion on different examples of violence against women and girls. This discussion will centre on participants sharing experiences that they have had, their friends have had or they have been told about + also focusing on opening up the ‘what would you do’ aspect of the discussion. i.e what would you do if you saw a woman or girl being harassed in the street."