The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing origin content beyond that which is produced for on-air.Develops and leads winning strategy for station contentExpert understanding of Facebook, Twitter, and other social media platformsReviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelinesUse our Social Media and Website to build and reinforce brand recognition and drive viewers to televisionDetermines a story's emphasis, length, and format, and organizes material accordinglyResearch and analyze background information related to news stories in order to be able to provide complete and accurate informationGathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functionsPitches on-brand local and trending stories during morning meetingsChecks reference materials such as books, news files or public records to obtain relevant factsShoots and edits content for on-air and digitalProduces reports for all platformsEnsures that all content meets company standards for journalistic integrity and production qualityBuilds and calendars digital campaigns to promote local shows and specials.Writes stories for the web and other digital platformsPerforms other duties as assignedFinds new ways to use Social Media and our website to engage with viewers