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Manager, Social Strategy
NBC Entertainment
Manager, Social Strategy
NBC Entertainment
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Project DetailsOur Entertainment Streaming Service marketing team is looking to build a best-in-class social team for its new streaming platform. Reporting to the Sr. Manager, Social Strategy and part of the Brand Marketing group, the Strategist will help drive the launch and growth of owned social for the new streaming service. Help to develop and grow a platform-specific best practices playbook, learning from our progress and also from other brandsHelp set overarching social media KPIs and campaign-specific KPIsIdeate social media strategy for our streaming service, library shows, acquired shows, movies and topical contentManage day to day with social media agency responsible for Original strategy execution and asset developmentOversee strategy and management of spoke channels like A.P. Bio, Psych, Friday Night Lights and Downton AbbeyCollaborate and coordinate cross-functionally with essential lines of business on 360-marketing initiatives to bring Peacock Originals to life, helping reach goals through social media strategiesAnalyze social data in real time using analytics tools to drive actionable insights and inform future social strategiesCollaborate closely with rest of the brand marketing team, custom content team and the paid social teamEnsure all social media campaigns ladder up to our overall strategy for the brand and overall social KPIsProcure raw assets, making sure we’ve properly vetted with legal, brand and PR teams
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Production TypeMultimedia (Other)
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Union StatusNon Union
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LocationNew York
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Dates & LocationOngoing
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Closing Date5th Oct 2020
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