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Paid Media Strategy
Discovery Channel
Paid Media Strategy
Discovery Channel
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Project DetailsThe Media Strategy & Analytics team acts as an internal media partner that handles the strategy, execution, and reporting of all paid & owned media vehicles with the goal of driving multiplatform viewership of Discovery Inc’s 16 networks (Discovery, TLC, HGTV, Food Network, etc.).The RoleThis role is a critical position within the Media Strategy and Analytics team, specifically within the Paid Acquisition Strategy pod for US Networks. S/he will be responsible for developing media plans that are strategic and data-driven, with the goal of efficiently acquiring consumers who will watch the various Discovery networks on our emerging direct-to-consumer platforms. Responsibilities will include developing paid media campaigns across digital, social, TV print, radio, and OOH with special emphasis on data driven planning, conversion best practices, digital ad technology and post analyses. The Strategist will help support the Manager with all elements related to campaign planning, posts, and execution.
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Production TypeAudio Ad
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Union StatusNon Union
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LocationNew York
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Dates & LocationFull-Time
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Closing Date14th Oct 2020
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