The Audience Development Manager will partner with the site’s digital leadership to craft initiatives that introduce stories to new readers and build loyalty with existing readers. They will help develop and execute on distribution strategies that extend the reach and amplification of stories via newsletter, social media, partnerships, SEO and other avenues. They should be comfortable with leveraging testing strategies, insights from within and outside the company, data, and competitive research, while maintaining the brand’s standards, tone, voice and integrity.The ideal candidate is someone passionate about the LQBTQ+ community, digital media and storytelling, who thinks deeply about the future of the media business, and who is comfortable working at the intersection of editorial, audience development, social media and consumer marketing.Primary Responsibilities:Collaborate with brand stakeholders to develop and execute data-driven audience growth strategies across all content distribution platforms.Work closely with analytics and digital leadership to determine and meet growth KPIs.Work with editors to optimize all stories for each major distribution channel, and collaborate with product and tech teams to optimize the site for SEO.Collaborate with editorial leadership around new products to introduce to the newsletter portfolio and perform A/B tests to optimize performance and expand the reach of the brand’s newsletter program.Manage partnerships across platforms, from social to newsletter and more, and oversee the brand’s presence on partner platforms (i.e. Apple News, Flipboard).Conduct competitive analyses to inform editorial, product, and business decision-making, with an eye toward digital media trends.Work cross-functionally with editors, product managers, designers, and business and marketing groups to execute brand initiatives.