The Marketing Manager is at the heart of our magic, driving the implementation of marketing strategy to deliver budgeted volume, revenue/sales, EBITDA, KPIs and visitor numbers to the attractions. Through a close association with our brand teams, you will ensure integration across activity and campaigns in line with brand, product development and tactical activity. Key ResponsibilitiesWork with Head of Marketing Operations and the relevant General Manager(s) to plan, develop and execute the strategy for attraction / cluster.Plan, deliver & execute the Marketing Plan for the attraction / cluster across all disciplines, including media, PR, schools, online and Trade, against commercial and financial results in line with the overall objectives of the business and attraction / cluster and brand strategy.Deliver budgeted annual admissions revenue and visitor budgets through successful and measurable marketing performance.Work with Head of Marketing Operations, Strategy & Insights Manager and relevant General Manager(s) to develop attraction pricing approach for the attraction / cluster.Champion the customer perspective and ensure the delivered marketing campaigns are customer led, based upon thorough analysis of business opportunities utilizing insights from market research, industry trends, and the competitive landscape for attractions.Analyze and report revenue/admission data and audience insight to General Manager and Head of Marketing Operations to aid decision making for sales and marketing strategy to ensure budgeted revenue and admissions across all channels.Understand target customer profiles and increase the market share of visitation within individuals, schools & groups markets across both midweek and weekend trading periods.In collaboration with the Head of Marketing Operations, develop and execute a channel strategy for the attraction / cluster in line with business objectives (both commercial and customer satisfaction),overall sales and the marketing strategy in the most cost effective way across all marketing activity in line with core audience insight through innovative events-driven product development, advertising, online, PR, promotional partnerships and trade strategies.Maximize channel strategy for the attraction / cluster to deliver most cost efficient route to market in line with overall sales and marketing strategy. Identify, secure and execute highly visible sales promotions with 3rd party brand partners and combined ticket packages/partner attraction promotional activity for the attraction / cluster.Drive online sales through online media activity and work with the eCommerce Team to maximize efficiency of website from traffic to conversion.Drive brand awareness to ensure attraction/s are a “must see” in the attractions’ market.