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Director, Digital Marketing
Sony Music

Director, Digital Marketing
Sony Music

  • Project Details
    What you'll do:Develop full scope digital marketing plans to drive fan engagement across all online platforms and an overall digital creative vision for superstar, established and emerging Urban Music artistsBe part of the core team responsible for the overall artist branding and artist developmentLead and coordinate social media, content development, streaming marketing, digital advertising & CRM campaigns for assigned artistsWork with in-house and/or third-party content creators to conceptualize & complete short-form content for social media, etc. (while identifying new creators on an on-going basis)Provide ideas & strategy for online contesting & sweepstakesCommunicate with artist management/artist on a regular basis to convey overall digital strategy and present opportunities as they ariseMaintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunitiesCreate and implement campaigns focused on data collection; Maintain and nurture existing newsletter lists to ensure they are messaged consistently and efficientlyWork with sales teams to maximize retail promotional opportunities/support retail initiativesAssure all current and any new digital partners get the assets and attention they need to execute effective promotionsSpot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutionsMonitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumptionProvide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholdersDevelop a reputation as a go-to positive person who is constantly resourceful with a great attitudeBuild budget, and effectively execute paid media campaignsParticipate in new artist pitch meetingsWho you are:At least 5 years of progressive digital marketing experience at a record label or other related media companiesSuperb written and oral communication skillsThorough understanding of the music marketplaceComprehensive knowledge of the music streaming landscapeSolid understanding / interest in lifestyle verticals and Urban cultureSocial Media Obsessed: Demonstrated knowledge of and professional experience with social platformsProficiency in design programs including Photoshop, Final Cut, Aftereffects, etc a plusMust be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasksA team player that is not afraid to roll up his/her sleeves to help out the teamExtremely detail-oriented and organizedData analysis/research skillsStrong communication skills with a demonstrated ability to speak in forums, meetings and presentationsMust be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trustMust be highly organized and capable of developing and keeping to a project timelinePrior experience with a variety of digital marketing toolsCreative, self-starter with exceptional follow-up skillsBachelor’s degree preferredWhat we give you:You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journeyA modern office environment designed to foster productivity, creativity, and teamworkAn attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matchingVoluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loansWe invest in your professional growth & development
  • Production Type
    Multimedia (Other)
  • Union Status
    Non Union
  • Location
    New York
  • Dates & Location
    Full Time
  • Closing Date
    11th Mar 2021