Be the LLNYR Brand expert and ensure adherence to all branding guidelines.  Oversee and drive the development of all communication material, to ensure consistency across all touch points covering Park and Hotel.  Lead campaign and ‘Above The Line’ media plan development and execution. Develop and lead the execution of Annual Pass communication strategy to achieve sales, engagement, visitation and retention objectives Create and execute strategic alliances with key marketing partners to enhance awareness, enhance the guest experience and generate attendanceKey Objectives:Deliver targeted awareness, agreed park positioning and visitor level. Ensure access to images and material to develop high quality communication material. Ensure material are approved and delivered on time, on brand and within budget. Lead the Annual Pass communication program to reach sales, engagement, retention and visitation targets. Develop partner and promotional strategy for LLNY to drive visitation and awareness