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Sr. Manager, Creator Strategy
Universal Music Group

Sr. Manager, Creator Strategy
Universal Music Group

  • Project Details
    This person will work collaboratively with internal business units, Labels, Management, and artists to identify and recognize opportunities to drive consumption. Developing and maintaining strong and effective relationships with creators/influencers, key figure heads within trends, labels and artists will be key to their success. This is a key role within our company and requires someone who is creative, analytical, passionate about music and demonstrates strong power of influence.How you’ll CREATE:Develop and maintain strong and effective relationships with Creators/Influencers, Key figure heads within trends, labels and artists.Assure a strategic and proactive approach to creators and influencers who add value to all repertoire initiatives.Working collaboratively with the Music Strategy Team to ensure the global and local company creator strategy & best practices are disseminated / understoodStrategize creative artist plans, in collaboration with Marketing teams to ensure successful market consumptionPrepare regular reporting of key performance metrics and communicate findings, figures, and insights across the companyDevelop KPIs and benchmarks to measure and maximize influencer impactDistill actionable insights from the influencer landscape for our brands and artists and work with our analytics team to measure the impact of influencer programming to deliver reportsInfluence internal stakeholders at all levels of the organization to take action based on insights to capture business opportunitiesCreate analyses on partner trends, market conditions, marketing campaigns, and user behavior for internal partnersParticipate in regular meetings with other departments sharing and developing strategy to further propel music contentAttend industry events and meetings for networking when relevant.Maintain a strong awareness of the industry and act as a thought leader on behalf of UMG.Exhibit effective project management working closely with cross functional teams and keep them abreast of timelines and deadlines.Bring your VIBE:The ideal candidate already has a sharp eye on the influencer landscape across social media platforms and will bring a personal digital footprint that reflects this understanding1-2 years working with Creators specifically3 years marketing / label experienceKnowledgeable about how the music business operates and about the evolving digital & streaming landscape. Music industry experience preferred, but not requiredAnalytical mindset - ability to identify trends in large datasets, display creativity in problem-solving, and generate new ideasExceptional communication, organizational & priority setting skills.Be proactive and highly motivated; demonstrating the ability and desire to work independently and confidently, but also as part of a team;Highly motivated and intellectually curiousResults-oriented with strong analytical skills and problem-solving abilityStrong interpersonal skills and ability to communicate clearly and effectivelyAbility to multitask, problem solve & react quickly to market changesHigh level of creativity, innovation and enthusiasm; and the ability to drive business priorities to business partnersPower of influencer & effective presentation skills.Perks Playlist:Competitive Compensation Package including Salary, Benefits and Generous 401k Savings PlanPaid Time Off – Paid Holidays, “Gift Week”, Summer FridaysStudent Loan Repayment AssistanceEmployee Developmental SupportAnnual Gym Reimbursement PackagePet Insurance, plus much more!
  • Production Type
    Multimedia (Other)
  • Union Status
    Non Union
  • Location
    California
  • Dates & Location
    Full Time
  • Closing Date
    12th Mar 2021