Our News Station in Lexington KY, is looking for an outstanding Digital Content Producer to organize, write script, and update content on digital platforms with a primary focus on local websites, mobile apps, and social media platforms. Responsible for creating compelling content that is aligned with and enhances the station's and/or our wider brand.WHAT YOU WILL DO:Writes and edits content including headlines, short news alerts and teases, enhancing content with outside links, maps, slideshows.Publishes and manages content on multiple digital platforms, including the station's local website, mobile and social networks using current production and web-delivery tools.Produces digital video when assignedAssist in online coverage of major news event, breaking news and severe weather to ensure high quality consistent community coverage online.Build out special sections and site features to enhance coverage and increase user engagement.Updates and interacts with fans/followers on social media.Anchor/host content for digital platforms as assignedCoordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics.Work with other departments, including sales and marketing, as needed on site and/or station initiatives that require content integration.Optimizes the user experience by tracking live web metrics and user experience best practices.Applies SEO best practices to every piece of content.