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Director, Marketing (EDM / Dance)
Warner Music Group

Director, Marketing (EDM / Dance)
Warner Music Group

  • Project Details
    A little bit about our team:The Marketing department is the chief holder of information on the status of an individual project scheduled to be released into the marketplace. Primary focus lies in discovering effective advertising avenues, market research, dissemination of useful information to fellow staff members and partner labels.Here you’ll get to:Develop, create and execute marketing plans on assigned projects, in partnership with all departmentsSet specific project goals in conjunction with all departments (revenue targets, social reach, cultural impact, etc.) and continuously update status of these goals and expectations company wide.Help create and implement strategies around an artists positioning in the marketplace, content creation, release timing, general creative direction, social footprint, etc.Act as primary liaison between the artist/management and the label for all day to day marketing issues.Constantly review real-time data and draw actionable conclusions to reach set goals, managing fluid marketing plans that extend out 12 months or moreCoordinate artist schedules (in conjunction with tour marketing) for special events, promotional visits, performances, video/photo shoots, etc.Develop project budgets in conjunction with finance team and department heads, managing spend and insuring fiscal responsibilityHelp develop strategic partnerships for our artists and projects, including in the sports, LGBTQ, club, retail, and lifestyle spacesAbout you:At least 4 years of marketing experience4 year undergraduate degreeAbout us: With its broad and diverse roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics and Warner Chappell Music, one of the world's leading music publishers with a catalogue of more than one million copyrights worldwide.For more than four decades, WMG has been an industry-leading force in providing a world-class array of services designed to help artists and labels grow their careers and their businesses. Artist & Label Services is the umbrella for WEA (Warner-Elektra-Atlantic) – the pioneering WEA distribution and marketing network – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
  • Production Type
    General Musician Gigs
  • Union Status
    Non Union
  • Location
    California
  • Dates & Location
    Full Time
  • Closing Date
    24th Sep 2021