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Engagement Marketing Manager
Amazon Studios

Engagement Marketing Manager
Amazon Studios

  • Project Details
    Come make history, as we launch new projects for millions of listeners.Role & Responsibilities:· Own cross-channel marketing strategy, drive execution, and establish learnings and best practices.· Lead all customer engagement programs through email, push messaging, and in-product placements.· Drive continuous A/B testing of content, including creative imagery, messaging and CTAs.· Understand and create customer segmentation, cohorts and testing plans.· Establish and optimize reports and perform detailed analysis to drive conversion rates.· Work closely with product and development teams to inform and drive necessary features, tools and platform optimizations.BASIC QUALIFICATIONS· Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion· 4+ years of professional non-internship marketing experience· Experience using data and metrics to measure impact and determine improvements· Experience using Microsoft Excel to manipulate and analyze data· 3+ years of relevant work experience managing online customer experience, marketing strategies, and site merchandising, preferably in media, entertainment, or subscription based business.· Proven track record of creating customer segmentation and executing testing plans.· Experience managing, analyzing, and communicating relevant results upwards.· High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously.· Experience managing large scale marketing programs and writing customer-facing content.· A tenacious self-starter who can serve as a strong advocate for our customer and our business.· Copywriting experience. Excellent communication, presentation, and interpersonal skills.· Demonstrated success in delivering results in a fast-paced, rapid-growth environment.· Highly organized and detail-oriented. Capable of handling multiple projects/campaigns at once amidst rapidly-changing priorities and comfortable dealing with ambiguity.· Strong analytic and quantitative skills - ability to use data to develop and optimize merchandising programs
  • Production Type
    Multimedia (Other)
  • Union Status
    Non Union
  • Location
    California
  • Dates & Location
    Full Time
  • Closing Date
    24th Sep 2021