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Marketing Director
Warner Music Group

Marketing Director
Warner Music Group

  • Project Details
    Why this could be your next big break:The Marketing Director, Artist Experiences works directly with the artist and their teams to develop their brand and grow their business in the marketplace across merchandise, ticketing, content, collaborations and more. This is an artist marketing role focused on innovation, inspired by music and style trends, and centered on artist rights. The Marketing Director will develop marketing strategies that  deliver business outcomes and will be supported by the production, sourcing and product development teams. This leader will create cohesive go to market plans and experiences that generate fan engagement, earned media and incremental revenue throughout the entire lifecycle of an artist’s projects. You will collaborate with the entire Label staff supporting that artist -- Executives, Product Managers, Business Affairs, Marketers, A&R. You will also work closely with the Artist and their representation, Managers, Agents, Lawyers to extend the artists brand into the marketplace with outside brand partnerships, merchandising and content collaborations.Here you’ll get to:Partner with SVP, Label executives, Artist(s), Brands, Platforms and Operations to ideate and develop go to market plans that drive fan engagement, earned media, and incremental revenueServe as the primary label and WEA liaison driving full funnel marketing strategies and campaign narratives for your rosterDevelop artist brand profiles in partnership with Creative Director and the Audience/Analytics team to inform brand and business strategyPitch stakeholders and receive buy-in to secure approvals for all aspects of developed strategyWork collaboratively with your immediate team members – Creative Director and Account Director – to ensure cohesion and see all programs through from conceptualization to executionSuccessfully deliver measurable fan-centric experiences that create loyalty between fans and artistsUnderstand the impact of programs and communicate value delivered to appropriate stakeholdersFoster close, positive relationships with all stakeholders, internally and externally including Label and WEA counterparts and Artists and Artist managementLiaise with other Marketing strategists to share learnings, best in class practices and resourcesAbout you:You are a motivated team playerYou are data driven and have a deep understanding of fans and shaping cultureYou are passionate about music and have experience working with talentYou are a creative problem solver who can course correct as circumstances changeYou have past experience that exhibits your independent thinking, high personal standards, creative eye, and ability to work on a cross-functional teamYou are a strategic thinker and creative marketer who is able to connect dots to create the bigger pictureYou have strong leadership, relationship building & problem-solving skillsYou are an effective communicator who can convey information efficiently at various levels of leadership and cross departmentallyYou have excellent time management, follow-up, and organizational skills with ability to prioritize workload, and a strong attention to detail.You are self-motivated, able to work independently and efficiently to meet deadlines.You enjoy working in a fast paced, dynamic environment and embrace changeYou are results oriented and focused on outcomesYou understand the importance of the narrative and are a storyteller yourselfIt would be music to our ears if you also had:5+ years of marketing, business development or comparable relevant experience at an agency or in the music/entertainment industry5+ years of demonstrated experience working cross-functionally within a larger teamBachelor's degree in related field, from an accredited college or university preferredAbout us:With its broad and diverse roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics and Warner Chappell Music, one of the world's leading music publishers with a catalogue of more than one million copyrights worldwide.For more than four decades, WMG has been an industry-leading force in providing a world-class array of services designed to help artists and labels grow their careers and their businesses. Artist & Label Services is the umbrella for WEA (Warner-Elektra-Atlantic) – the pioneering WEA distribution and marketing network – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.  As well as consumer brands such as Songkick the live music app, EMP the merchandise e-tailer, and UPROXX the youth culture destination.
  • Production Type
    General Musician Gigs
  • Union Status
    Non Union
  • Location
    New York
  • Dates & Location
    Full Time
  • Closing Date
    27th Sep 2021